Senior Manager, Field Marketing - Enterprise

Five9 Inc.; United States; Remote; USD 101,000 - 251,000; Full time

Job summary

An innovative firm is seeking a Senior Manager of Field Marketing to lead enterprise strategies across North America. This fully remote role offers the chance to drive impactful marketing initiatives that enhance customer engagement and sales pipeline growth. The ideal candidate will have extensive experience in demand generation and account-based marketing, coupled with strong leadership skills. You'll collaborate with sales and marketing teams to create and execute dynamic marketing plans that leverage both digital and in-person strategies. Join a diverse and inclusive team committed to excellence and innovation in the tech industry.

Benefits

Health, dental, and vision coverage

Short & Long-Term Disability

401k saving plan with employer matching

Paid Time Off

Paid volunteer hours

12 weeks paid parental leave

Mental health support platform

Qualifications

• 7+ years in field marketing/demand generation in B2B software.
• Experience in account-based marketing strategies.

Responsibilities

• Drive customer-centric marketing strategies to meet demand goals.
• Manage budgets and track performance metrics.

Skills

Field Marketing

Demand Generation

Account Based Marketing (ABM)

Salesforce

Digital Marketing

Project Management

Budget Management

Communication Skills

Education

Bachelor's Degree in Marketing

Tools

Salesforce

6Sense

Marketo

Asana

Job description

Senior Manager, Field Marketing - Enterprise

United States (Remote)

Join us in bringing joy to customer experience. Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide.

Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together. We celebrate diversity and foster an inclusive environment, empowering our employees to be their authentic selves.

Overview:

The Five9 North America Field Marketing team is looking for a Senior Manager, Field Marketing - Enterprise, responsible for leading the Enterprise field marketing strategies across the US and Canada segments. Serving as the bridge between Direct Sales, Channel Sales, and Marketing, this rockstar marketing leader must understand the Five9’s corporate initiatives and support via a regional plan to meet target account engagement, sales pipeline targets with creative use to promote Five9’s brand. They will lead build out, planning and execution of the plan designed to deliver Enterprise SAO, influenced pipeline and increased cross/sell and upsell opportunities in the customer base through a blend of digital, in-person, and exclusive "white-glove" marketing initiatives.

This role will own the Enterprise field marketing strategy and report to the VP of North America Field Marketing & Global CX. You will work closely with the extended team to execute a wide range of demand generation and ABX programs to ultimately drive key account engagement in prospect and customer pipeline.

Preferred Location:Dallas, Chicago, Washington D.C., Raleigh, N.C., Colorado, Minnesota, and Boston

Key Responsibilities:

• Drive a strong,customer-centric and acquisition centric approachcollaborating with sales, customer success, account management, channel, and marketing team to align a strong field and install base marketing plan to meet net new demand goals, customer growth and net revenue retention goals.
• Responsible for coordinating and setting marketing direction with input from direct sales, channel sales, and other key internal stakeholders in the Enterprise NA & Canada segments.
• Drive a strong, collaborative approach working with sales, channel, and customer teams in the region(s) and align field marketing plan to meet sales and marketing goals.
• Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences.
• Leverage ABM tools and tactics to create and measure the success of ABM programs including engagement with target accounts and their impact on pipeline.
• Manage program budgets, expenses and provide guidance to Specialist
• Partner with our enterprise business development team to optimize lead volume, quality and orchestration with the goal of generating high-quality sales opportunities.
• Effectively manage detailed monthly, quarterly and annual budgeting and forecasting as part of an integrated Demand Generation marketing budget and plan.
• Manage 3rd-party vendors and agencies by holding them accountable for outstanding performance, attention to detail, and value for Five9.
• Track success criteria and performance metrics. Identifies and aligns others on growth priorities and key performances indicators (KPIs) that will help deliver, accelerate and expand sales pipeline. Partner with marketing operations to define and collect performance metrics, monitor, and report on progress.

Qualifications:

• 7+ years of experience in field marketing/demand generation in B2B software technology space. Experience working in a matrixed, global organization is a plus.
• Experience creating and deploying account based marketing strategies that engage and convert enterprise accounts.
• Proven experience delivering, accelerating, and expanding sales pipeline targets through regional marketing while maintaining acceptable acquisition costs and managing multimillion-dollar budgets.
• Proven experience creating and delivering effective, multifaceted ABM that produces results; including tactics across a wide array of marketing channels including events, email, digital, paid social & display, web personalization, chat, direct mail, webinars, and content syndication.
• Strong knowledge of Salesforce, 6Sense, Marketo, Asana and other Martech is required.
• Extremely detail-oriented and organized and able to meet deadlines.
• Energetic and enthusiastic team player with the ability to work independently in a fast-paced environment.
• Excellent communication, organization, and interpersonal skills.
• Experience building productive and influential relationships with geographically dispersed, high-energy internal and external constituents.
• Permanent resident or US citizen with the ability to travel between the U.S. and Canada frequently.
• Preferably located in either U.S. Eastern or U.S. Central time zones.
• Fluently bilingual with English and French preferred but not required.
• Bachelor’s degree in Marketing, Business, or related field.

Work Location: This role is fully remote for candidates who reside outside the 50 mile radius of our San Ramon office. For candidates who reside within 50 miles of our San Ramon location, this role is Hybrid and would require 3 days a week (M, W, TH) in our San Ramon office.

As part of our continued commitment to diversity, equity, and inclusion, Five9 supports pay transparency during the entire recruitment process. Actual compensation packages are based on several factors that are unique to each candidate including, but not limited to: skill set, depth of experience, certifications, and specific work location. The range displayed reflects the minimum and maximum target for new hire salaries for the job across the United States. Your recruiter can share more about the specific compensation package during your hiring process.

Additionally, the total compensation package for this position may also include an annual performance bonus, stock, and/or other applicable incentive compensation plans.

Our total reward package also includes:

• Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost. We also offer Short & Long-Term Disability, Basic Life Insurance, and a 401k saving plan with employer matching.
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching and self-guided mindfulness exercises for all covered employees and their covered dependents.
• Paid Time Off, Company paid holidays, paid volunteer hours and 12 weeks paid parental leave.

All compensation and benefits are subject to the requirements and restrictions set forth in the applicable plan documents and any written agreements between the parties.

The US base salary range for this role is below.

$101,500 - $251,000 USD

Five9 embraces diversity and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better we are. Five9 is an equal opportunity employer.

Note: Five9 will never request that an applicant send money as a prerequisite for commencing employment with Five9.

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