Sr. Manager, Social Media & Influencer Talent

HEYDUDE; Westwood (MA); On-site; USD 139,000 - 149,000; Full time

Benefits offered by this job

Incentive program

Medical, dental, vision benefits

401k with company match

Flexible schedule

Job summary

Crocs, Inc. is seeking a Sr. Manager, Social Media, Influencers & Talent to lead the brand's influencer and social strategy for HEYDUDE. You will build cross-platform programs, partner with marketing and creative teams, and drive measurable business impact through authentic creator partnerships.

The role requires 8+ years in digital marketing, strong leadership, and a track record of scalable campaigns. This is a full-time position with a flexible schedule and incentive opportunities.

Qualifications

• 8+ years of digital, social media, influencer, or related marketing experience, preferably within consumer brands.
• 3+ years of people leadership experience with a proven ability to develop and lead high-performing teams.
• Deep knowledge of major social media platforms, influencer ecosystems, talent partnerships, and emerging digital trends.
• Proven ability to create and execute cross-platform campaigns that drive engagement, audience growth, brand perception, and business impact.
• Strong analytical capabilities with the ability to translate complex performance data into actionable insights and strategies.
• Excellent project management, organizational, stakeholder management, and cross-functional leadership skills.
• Experience managing agencies, budgets, contracts, and external partners in a fast-paced environment.

Responsibilities

• Lead HEYDUDE's organic social media strategy across key platforms and align with brand objectives and product launches.
• Develop and execute integrated social, influencer, and talent marketing programs to drive engagement and consumer advocacy.
• Partner with Brand Marketing, Creative, PR, and Paid Media teams to ensure consistent storytelling and campaign amplification.
• Build, manage, and optimize relationships with creators, influencers, celebrities, athletes, and cultural partners.
• Oversee influencer and talent budgets, contracts, deliverables, and agency partnerships.
• Monitor consumer trends and cultural moments to identify opportunities for relevance and innovation.
• Measure program performance and translate insights into actionable recommendations and future strategies.
• Lead, coach, and develop a high-performing team.

Skills

Social media strategy

Influencer marketing

Team leadership

Budget management

Campaign measurement

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business or equivalent

MBA preferred

Tools

Agency management tools

Job description

Crocs, Inc. is seeking a Sr. Manager, Social Media, Influencers & Talent to lead the brand's influencer and social strategy for HEYDUDE. You will build cross-platform programs, partner with marketing and creative teams, and drive measurable business impact through authentic creator partnerships.

The role requires 8+ years in digital marketing, strong leadership, and a track record of scalable campaigns. This is a full-time position with a flexible schedule and incentive opportunities.