Social Media, Influencer & Talent Lead

Crocs; Westwood (MA); Hybrid; USD 139,000 - 149,000; Full time

Benefits offered by this job

Hybrid work schedule

Incentive program

Benefits package (medical, dental, and

Job summary

Crocs, Inc. in Westwood, MA is seeking a Sr. Manager, Social Media, Influencer & Talent to own the brand’s organic social strategy and lead influencer and talent engagements.

You will develop content calendars, collaborate with Marketing teams, and drive storytelling across platforms. The role demands 8+ years in digital marketing, a business degree, and a proven ability to lead teams in a fast-paced environment.

Qualifications

• BS or BA degree in business marketing or related field (MBA or similar degree highly desired).
• At least 8+ years of digital and social marketing experience or equivalent, preferably in global consumer products.
• Shown ability to lead others within a team or similar experience for 3 or more years.

Responsibilities

• Own the brand’s organic social strategy across platforms (Instagram, TikTok, YouTube, X, etc.) ensuring consistency with brand narrative and priorities.
• Develop always-on and campaign-specific content calendars aligned with seasonal priorities and product launches.
• Partner with Coordinated Marketing, Creative, Commercial Marketing, and Paid Media to ensure coordinated storytelling and amplification.
• Monitor social trends and consumer behavior to keep the brand culturally relevant.
• Lead influencer marketing programs driving authentic advocacy and measurable results.
• Lead talent engagement strategies and day-to-day relationships with talent, ensuring contractual obligations are met.

Skills

Digital and social marketing

Team leadership

Analytical skills

Cross-functional collaboration

Project management

Education

Bachelor's degree in business marketing or related field

MBA or similar degree highly desired

Job description

Crocs, Inc. in Westwood, MA is seeking a Sr. Manager, Social Media, Influencer & Talent to own the brand’s organic social strategy and lead influencer and talent engagements.

You will develop content calendars, collaborate with Marketing teams, and drive storytelling across platforms. The role demands 8+ years in digital marketing, a business degree, and a proven ability to lead teams in a fast-paced environment.