Global Brand Digital Leader — Growth & Innovation

Crocs; Broomfield (CO); Hybrid; USD 125,000 - 135,000; Full time

Benefits offered by this job

Incentive program

Medical, dental, vision coverage

401k with company match

Job summary

Crocs, Inc. is seeking a Sr. Manager, Global Brand Digital to lead digital brand plans across NA, EMEA and APAC for our key products. You will work with cross-functional teams to support campaigns and ensure digital channels align with the global media strategy.

The role focuses on innovative digital opportunities, data-driven decisions, and leadership of a growing brand digital team. This position offers flexible office expectations and comprehensive benefits.

Qualifications

• 8+ years of experience in digital media with a strong brand foundation; global experience preferred.
• Experience planning and buying large-scale digital campaigns including CTV, audio, programmatic.
• Strong negotiation skills across partners, markets, and channels.
• Advanced analytical skills and ability to translate data into actionable strategy and insights.
• Experience in a matrixed organization and leading cross-functional teams.

Responsibilities

• Lead development and execution of brand digital plans across NA, EMEA + APAC for Crocs’ key product stories.
• Work cross-functionally to ensure digital media campaigns support the seasonal marketing plan.
• Collaborate with Brand Media to align digital channels with global strategy.
• Partner with analytics to transition from planning to execution and reporting.
• Identify opportunities to innovate in the digital space and keep Crocs at the forefront.
• Communicate with International Markets to stay on top of local trends.
• Hire for and provide leadership to the new global brand digital team.

Skills

Digital media planning

Brand management

Cross-functional collaboration

Analytical skills

Negotiation skills

Project management

Team leadership

Retail/Footwear exp

Job description

Crocs, Inc. is seeking a Sr. Manager, Global Brand Digital to lead digital brand plans across NA, EMEA and APAC for our key products. You will work with cross-functional teams to support campaigns and ensure digital channels align with the global media strategy.

The role focuses on innovative digital opportunities, data-driven decisions, and leadership of a growing brand digital team. This position offers flexible office expectations and comprehensive benefits.