Sr. Manager, Marketing Operations

Edmentum; United States; Hybrid; USD 160.000 - 180.000; Vollzeit

Zusammenfassung

Edmentum is seeking a Director of Marketing Operations to own systems, data, and insights powering our marketing. You will lead modernization of marketing tech, bring AI and intelligent automation, and build analytics that guide investments.

Lead a talented team, manage vendors and budgets, optimize lead lifecycle and attribution, and partner with Revenue Ops, Sales, Finance, and IT to connect strategy to revenue.

Qualifikationen

• 10+ years in marketing operations, marketing analytics, or revenue operations.
• 2+ years leading people.
• Proven builder of high-performing marketing ops or analytics teams.
• Deep expertise in Marketo; Marketo certification is a plus.
• Energetic about AI-driven marketing technologies and implementing AI workflows responsibly.
• Experience owning marketing tech budgets and vendor relationships.
• Fluent in Salesforce, lifecycle, routing, scoring, and SLA governance; knowledge of ABM/intent.
• Strong BI and analytics tools experience; able to narrate business insights.

Aufgaben

• Build, coach, and lead a team of marketing operations and analytics professionals.
• Own strategy and direction of the marketing technology stack (Marketo, LeanData, Salesforce, Demandbase, Power BI, GA4).
• Champion AI-enabled tools and intelligent automation for marketing.
• Set standards for lead lifecycle, data governance, and attribution across the funnel.
• Direct analytics and reporting to shape marketing strategy and executive decisions.
• Partner with Revenue Operations, Sales, Finance, and IT to connect marketing to revenue results.
• Lead experimentation and continuous improvement in marketing operations.

Kenntnisse

Marketing operations

Marketing analytics

Revenue operations

Leadership

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing, Business, Analytics, Data Science, or related field

Tools

Marketo

LeanData

Salesforce

Demandbase

Power BI

GA4

Looker

Tableau

SQL

Jobbeschreibung

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.

What You'll Do

As our Director of Marketing Operations, you will own the systems, data, and insights that power marketing at Edmentum. You will lead the modernization of our marketing technology stack, bring AI and intelligent automation into how the function operates, and build the team and analytics that guide marketing investment across the company. If you love turning complex operations into a scalable, data-driven capability, this role gives you the platform to do it.

In this role you will:

• Build, coach, and lead a talented team of marketing operations and analytics professionals
• Own the strategy and direction of our marketing technology stack, including Marketo, LeanData, Salesforce, Demandbase, Power BI, and GA4
• Champion AI-enabled tools and intelligent automation that transform how marketing works
• Set the standards for lead lifecycle, data governance, and attribution across the funnel
• Direct analytics and reporting that shape marketing strategy and influence executive decisions
• Partner with Revenue Operations, Sales, Finance, and IT to connect marketing strategy to revenue results
• Lead experimentation and continuous improvement that raise the bar for how marketing operates

Who You Are

• You have 10 or more years of experience in marketing operations, marketing analytics, or revenue operations, including 2 or more years leading people.
• You have a bachelor's degree in Marketing, Business, Analytics, Data Science, or a related field, or equivalent professional experience.
• You are a proven builder of high-performing marketing operations or analytics teams.
• You have deep expertise in Marketo or comparable marketing automation platforms; Marketo certification is a plus.
• You are energized by AI-driven marketing technologies and know how to bring predictive scoring, generative AI workflows, and intelligent automation into a team responsibly.
• You have owned marketing technology budgets and vendor relationships, including contract negotiations and renewals.
• You are fluent in Salesforce, lead lifecycle architecture, routing, scoring, and SLA governance, with working knowledge of ABM and intent platforms.
• You have strong command of BI tools such as Looker, Power BI, or Tableau, and you are comfortable working in SQL.
• You have a solid grounding in attribution modeling, funnel analytics, forecasting, and experimentation design.
• You are a clear communicator who can influence executives and turn analytics into business narratives.
• You are comfortable leading through ambiguity and balancing hands-on leadership with strategic execution.
• You are willing to take on evolving responsibilities based on business needs.

Job Application Deadline: October 30, 2026

Pay range for this role:

$160,000 - $180,000 USD

At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.

We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a time away program, volunteer time away, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.

Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veteran”), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees' physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please contact [e-mail].

As part of our hiring process, we may use AI-powered tools to support our HR team in reviewing, screening, and managing applications. These tools aim to improve efficiency, consistency, and fairness, but final decisions are made by our people. Applicants' personal information (e.g., resume, cover letter, qualifications, and application responses) may be processed by third-party AI tools for tasks like resume parsing, skills matching, candidate ranking, and interview scheduling.

Edmentum’s notice regarding the collection of personal information from interested candidates is available here