Senior Marketing Manager, Events

Edmentum; United States; Remote; USD 105,000 - 115,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time away

Volunteer time away

Winter office closure

Job summary

Edmentum, a Remote First education technology company, seeks a Sr. Marketing Manager, Events, to own the national and regional event portfolio from strategy to execution.

You will lead cross-functional teams, manage budgets, and drive ROI across flagship conferences to power growth. You will partner with Marketing, Sales, and agencies to deliver scalable event programs, optimize lead handoff, and expand Edmentum’s presence through strategic partnerships and data-driven insights.

Qualifications

• 7+ years of progressive experience in event marketing, field marketing, or demand generation with national-scale ownership.
• Managed six-figure event budgets with vendor negotiation, contract management, and financial reporting.
• Directed external agencies to deliver complex, multi-stakeholder events.
• Cross-functional leader who aligns stakeholders and drives results without formal authority.
• Skilled at translating data into actionable investment recommendations.
• Exceptional project manager, able to run multiple concurrent events, timelines, and budgets.
• Confident communicator with experience presenting to senior leadership.
• Familiar with Salesforce, Marketo, LeanData, lead scanning tools, and virtual event platforms.
• Willing to travel domestically to 10-12 events per year; education sector experience a plus.

Responsibilities

• Shape Edmentum’s national event strategy end to end, including flagship conferences.
• Empower regional sales teams with scalable playbooks, toolkits, and standards for local activations.
• Own the events budget, negotiate with venues, vendors, and the event agency, and build ROI stories.
• Coordinate Marketing, Sales, and external partners for cohesive event delivery.
• Ensure fast, high-quality lead handoff to Sales and codify learnings into playbooks.
• Expand Edmentum’s event presence through strategic partnerships and brand activations.
• Tell the performance story and report ROI to leadership, informing next year’s strategy.

Skills

Event marketing

Field marketing

Demand generation

Vendor negotiation

Contract management

Stakeholder alignment

Leadership

Data-driven decisions

Project management

Senior leadership presentations

Salesforce

Marketo

LeanData

Lead scanning tools

Virtual event platforms

Tools

Salesforce

Marketo

LeanData

Lead scanning tools

Virtual event platforms

Job description

WHO WE ARE

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.

What You’ll Do

Events are where Edmentum’s mission comes to life. As our Sr. Marketing Manager, Events, you will own our national and regional event portfolio from strategy through showtime: deciding where Edmentum shows up, delivering flagship conferences that make an impression, and proving the impact of every investment. You will be the connector who brings Marketing, Sales, and our agency partners together to turn events into one of our most powerful growth engines, driving high-impact event programs and amplifying the event experience through partnership activations.

In this role you will:

• Shape Edmentum’s national event strategy end to end, from choosing the events we invest in to delivering standout flagship conferences – elevating event experiences that expand the impact beyond the day
• Empower regional sales teams with scalable playbooks, toolkits, and standards that make every local activation a success
• Own the events budget, negotiate with venues, vendors, and our event agency, and build the ROI story that guides future investment
• Rally Creative, Content, Product Marketing, Demand Generation, Sales, and Operations around cohesive, high-impact event delivery
• Turn every event into fuel for growth by ensuring fast, high-quality lead handoff to Sales and codifying learnings into repeatable playbooks
• Curate and expand Edmentum’s event presence by working with strategic partners to bring our brand to life
• Tell the performance story, reporting event ROI to marketing and sales leadership and shaping next year’s strategy

Who You Are

• You have 7+ years of progressive experience in event marketing, field marketing, or demand generation, including ownership of national-scale events
• You have managed six-figure event budgets, including vendor negotiation, contract management, and financial reporting
• You have directed external agencies to deliver complex, multi-stakeholder events
• You are a cross-functional leader who aligns stakeholders and drives results without formal authority
• You are skilled at translating data into actionable investment recommendations
• You are an exceptional project manager, comfortable running multiple concurrent events, timelines, and budgets
• You are a confident communicator with experience presenting to senior leadership
• You are familiar with event and marketing technology such as Salesforce, Marketo, LeanData, lead scanning tools, and virtual event platforms
• You are willing and able to travel domestically to 10-12 events per year, with peak travel occurring Jan-April.
• You bring education sector event experience (a plus, but not required)
• You are willing to take on evolving responsibilities based on business needs.

Job Application Deadline: October 30, 2026

Pay range for this role:

• $105,000
• —
• $115,000 USD

At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.

We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a time away program, volunteer time away, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.

Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veteran”), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees\' physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please contact [e-mail].

As part of our hiring process, we may use AI-powered tools to support our HR team in reviewing, screening, and managing applications. These tools aim to improve efficiency, consistency, and fairness, but final decisions are made by our people. Applicants' personal information (e.g., resume, cover letter, qualifications, and application responses) may be processed by third-party AI tools for tasks like resume parsing, skills matching, candidate ranking, and interview scheduling.

Edmentum’s notice regarding the collection of personal information from interested candidates is available here