Senior Marketing Manager, Events

edmentum; BLOOMINGTON (MN); Remote; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company matching

Time away program

Volunteer time away

Winter office closure

Job summary

Edmentum, a remote-first education tech company, seeks a Sr. Marketing Manager, Events to own national and regional event programs. You will align Marketing, Sales, and agencies to deliver high-impact events, lead ROI storytelling, and drive growth through strategic partnerships.

The role requires 7+ years in event marketing, budget ownership, and cross-functional leadership, with travel to 10–12 events annually. Competitive USD salary and comprehensive benefits accompany this position.

Qualifications

• 7+ years of progressive experience in event marketing, field marketing, or demand generation with national-scale events.
• Managed six-figure event budgets, including vendor negotiation and financial reporting.
• Directed external agencies for complex, multi-stakeholder events.

Responsibilities

• Shape national event strategy end-to-end and deliver flagship conferences.
• Provide regional teams with scalable playbooks, toolkits, and standards.
• Own the events budget, negotiate with venues and vendors, and build ROI narratives.

Skills

Event marketing

Budget management

Vendor negotiation

Agency management

Cross-functional leadership

Data-driven decisions

Executive communication

Sales enablement

Salesforce

Marketo

LeanData

Lead scanning tools

Virtual events tools

Travel readiness

Tools

Salesforce

Marketo

LeanData

Job description

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.

What You’ll Do

Events are where Edmentum’s mission comes to life. As our Sr. Marketing Manager, Events, you will own our national and regional event portfolio from strategy through showtime: deciding where Edmentum shows up, delivering flagship conferences that make an impression, and proving the impact of every investment. You will be the connector who brings Marketing, Sales, and our agency partners together to turn events into one of our most powerful growth engines, driving high-impact event programs and amplifying the event experience through partnership activations.

In this role you will:

• Shape Edmentum’s national event strategy end to end, from choosing the events we invest in to delivering standout flagship conferences – elevating event experiences that expand the impact beyond the day
• Empower regional sales teams with scalable playbooks, toolkits, and standards that make every local activation a success
• Own the events budget, negotiate with venues, vendors, and our event agency, and build the ROI story that guides future investment
• Rally Creative, Content, Product Marketing, Demand Generation, Sales, and Operations around cohesive, high-impact event delivery
• Turn every event into fuel for growth by ensuring fast, high-quality lead handoff to Sales and codifying learnings into repeatable playbooks
• Curate and expand Edmentum’s event presence by working with strategic partners to bring our brand to life
• Tell the performance story, reporting event ROI to marketing and sales leadership and shaping next year’s strategy

Who You Are

• You have 7+ years of progressive experience in event marketing, field marketing, or demand generation, including ownership of national-scale events
• You have managed six-figure event budgets, including vendor negotiation, contract management, and financial reporting
• You have directed external agencies to deliver complex, multi-stakeholder events
• You are a cross-functional leader who aligns stakeholders and drives results without formal authority
• You are skilled at translating data into actionable investment recommendations
• You are an exceptional project manager, comfortable running multiple concurrent events, timelines, and budgets
• You are a confident communicator with experience presenting to senior leadership
• You are familiar with event and marketing technology such as Salesforce, Marketo, LeanData, lead scanning tools, and virtual event platforms
• You are willing and able to travel domestically to 10-12 events per year, with peak travel occurring Jan-April.
• You bring education sector event experience (a plus, but not required)
• You are willing to take on evolving responsibilities based on business needs.

Job Application Deadline: October 30, 2026

Pay range for this role:

$105,000 - $115,000 USD

At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.

We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a time away program, volunteer time away, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.

Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veteran”), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees' physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please contact [e-mail] .

As part of our hiring process, we may use AI-powered tools to support our HR team in reviewing, screening, and managing applications. These tools aim to improve efficiency, consistency, and fairness, but final decisions are made by our people. Applicants' personal information (e.g., resume, cover letter, qualifications, and application responses) may be processed by third‑party AI tools for tasks like resume parsing, skills matching, candidate ranking, and interview scheduling.

Edmentum’s notice regarding the collection of personal information from interested candidates is available here