Sr. Manager, CRM & Client Development

Brobston Group LLC; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Diesel seeks a regional CRM and client development lead to drive North America CRM and clienteling initiatives across stores and omnichannel channels.

You will coach Store Managers and Client Advisors, develop regional campaign calendars, and collaborate with E-commerce and Marketing to optimize communications and lifecycle journeys.

Qualifications

• 5+ years of CRM or retail leadership experience.
• Track record implementing clienteling strategies across multiple locations.
• Willingness to travel ~80% across North America and work evenings for events.

Responsibilities

• Implement and localize Diesel's global CRM and clienteling strategy across North America.
• Spend ~80% of time in stores coaching, mentoring, and supporting Store Managers and Client Advisors.
• Develop and manage regional 1-1 CRM campaigns and localize global communications.
• Define audience segments with E-commerce and Marketing to optimize omnichannel communications.
• Own CRM KPI analysis, dashboards, and executive reporting to improve store performance.
• Design localized client activations, events, and loyalty initiatives to grow high-value relationships.

Skills

CRM platforms

Clienteling tools

Leadership

Analytics

Stakeholder management

Tools

Microsoft Office

CRM software suites

Job description

Summary

Lead the localization and implementation of the global CRM and client development strategy across North America to elevate in-store and omnichannel client experiences and drive acquisition, retention, and customer lifetime value. Serve as the regional CRM and client development expert, coordinating between Retail, Marketing, E-commerce, and Global CRM teams. Spend the majority of time in stores coaching and supporting retail teams while also developing regional campaign strategy and performance reporting.

Responsibilities

• Implement and localize Diesel's global CRM and clienteling strategy across North America.
• Spend ~80% of time in stores coaching, mentoring, and supporting Store Managers and Client Advisors to drive clienteling behaviors.
• Develop and manage a regional 1-1 CRM campaign calendar, localizing global communications and lifecycle-triggered journeys.
• Define audience segmentation with E-commerce and Marketing to optimize omnichannel communications and campaign performance.
• Own CRM and clienteling KPI analysis, dashboards, executive reporting, and actionable insights to improve store performance.
• Design and execute localized client activations, events, gifting strategies, and loyalty initiatives to grow high-value client relationships.

Requirements

• 5+ years of experience in CRM, client development, clienteling, or retail leadership within premium or luxury retail.
• Proven track record implementing clienteling strategies across multiple retail locations and driving measurable commercial results.
• Strong coaching, leadership, stakeholder management, and presentation skills.
• Highly analytical with proficiency in CRM platforms, clienteling tools, and Microsoft Office.
• Willingness to travel throughout North America (~80% travel) and work evenings and weekends for events and activations.
• Must be legally authorized to work in the United States.