Sr Manager, Consumer Insights - Portfolio

Kraft Heinz Company; Chicago (IL); On-site; USD 121,000 - 151,000; Full time

Job summary

Kraft Heinz Company seeks a Senior Manager, Consumer Insights for North America. Lead strategic insights across the North American brand portfolio, shaping targetings, positioning, and near-term innovation.

Build standards for evaluating portfolio performance and steer research Best Practices in collaboration with Marketing, R&D, Sales, and Finance. You will navigate ambiguity, influence senior leaders, and translate data into actionable brand recommendations.

Qualifications

• Strong experience in strategic insights/consumer analytics roles.
• Proficient in market research techniques, quantitative methods.
• Storytelling with data and cross-functional influence.

Responsibilities

• Be the Strategic Insight lead across the North American portfolio of brands.
• Develop and document research best practices for existing and new products.
• Lead yearly strategic grounding analyses for brand planning cycles.
• Influence cross-functional partners and translate insights into actions.

Skills

Strategic insights

Consumer analytics

Cross-functional collaboration

Storytelling & communication

Ambiguity tolerance

Leadership & coaching

Job description

Job Description As the Senior Manager, Consumer Insights for North American portfolio, you will have the opportunity to directly impact and influence the future strategic direction of iconic and energetic brands.

In this role, you will help develop and implement the strategy on all brands, influencing key decisions across base & innovation marketing groups, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more).

This is a new role in a newly created central function, building standards to evaluate & improve performance of the total North American portfolio.

The Role – Key Skills: Strategic: Be a key strategic business partner to Marketing team and a transformational leader. Present advanced understanding of the consumer, research methodologies/techniques, marketplace drivers, standard processes and experience to drive the business forward Strong Business Competence -Understands how to diagnose and level up critical business issues/business metrics/knowledge gaps with an eye for translating these into landing the right ‘business questions’ to solve on the consumer front Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams Impactful: Influence so-what’s" by making actionable recommendations routed in deep understanding of market dynamics, our business and consumer An Owner: Ownership mentality, think and act like a start-up, and build out a function against a blank slate. Apply expertise & instincts to shape our North American approaches & standards Analytical: Ability to work with data and recognize patterns to advise brand actions. Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, thrives in an environment of change Strong Communicator: Showcase strong interpersonal skills through distilled clean/concise insights that drive storytelling behaviors though the organization. An ability to support findings with salient data is key. Self-motivated: Ability to handle many workstreams, opposing priorities and distill a plan that can be implemented for the team Collaborator: Team player, works well in a fast-paced entrepreneurial environment Coach & People Leader: Share knowledge and develop an impactful team Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results Influence: Ability to influence at senior levels and drive focus and impact Key responsibilities Strategic insights' partner to the North American Snacks Team: Be key Strategic Insight lead across full North American portfolio of brands Develop comprehensive research best practices for both existing products and new products from scoping, ideation, testing and post-decision analysis, packaging graphics and structure, advertising testing, etc. Lead yearly strategic grounding analyses for supporting categories in preparation for situational assessment and the brand planning cycle. Help develop and influence research Best Practices for the organization. This includes methodologies, vendor assessment, delivery expectations, and communication to a broad set of Insights counterparts & cross-functional teams Requires working in high levels of ambiguity, creating strategic direction for growth.

Qualifications

Strong experience in strategic insights/consumer analytics roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope. Proficient in various market research techniques, especially quantitative methods. Interaction with modeling processes or results a plus (i.e., Marketing Mix, Price & Promotion) Thrives in agile ways of working and has a track record of collaboration with cross-functional partners like Marketing, R&D, Sales & Category Leadership, Sensory, Finance and more. Experience working with both primary and secondary data sources Solid understanding of syndicated research tools (e.g. Nielsen, Circana, Mintel, etc). Proven track record to distill insights and drive impact into an organization – bringing the consumer to forefront. High level of tolerance for working in ambiguity, managing change and leading change management. Proficient at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite). Deep experience in Excel is desirable.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range: $120,800.00 - $151,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s) Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.

ABOUT US

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company. Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

WHY US

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

INCLUSION MATTERS TO US

Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives. Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. We’re committed to: Hiring and growing talent from diverse backgrounds and perspectives. Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities. Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.