Manager, Consumer Insights- Hydration

Kraft Heinz Company; Chicago (IL); On-site; USD 104,000 - 130,000; Full time

Job summary

Kraft Heinz Company in Chicago seeks a seasoned insights professional to serve as a strategic business partner for Hydration, helping shape beverage mix strategy across Mio, Crystal Light, and related brands. You will guide consumer targeting, brand positioning, renovation, and evaluation of communications, collaborating with marketing and cross-functional teams to drive growth.

The role requires leadership, strong analytical skills, and the ability to distill insights into actionable

Qualifications

• 4+ Years of experience in insights (vendor or client side)
• Proficient in qualitative and quantitative market research techniques
• Experience with primary and secondary data sources
• Proficient in syndicated research tools (Nielsen, Circana, Mintel, etc)

Skills

Strategic

Influential

Impactful

Owner

Flexible

Strong Communicator

Self-motivated

Analytical

Collaborator

Coach & People Leader

Curiosity & Action

Influence

Tools

Nielsen

Circana

Mintel

Job description

Job Description As a key strategic business partner and consumer insights manager for Hydration, you will have the opportunity to directly impact growth in the Hydration, Desserts & Meals Business Unit. In this role, you will be responsible for helping develop and execute the strategy on beverage mixes including Mio, Crystal Light, and others, by influencing key decisions across the base and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation, to communication evaluation (and more).

The Role – Key Skills:

• Strategic: Be a key strategic business partner to Marketing team and a transformational leader. Demonstrating understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward
• Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
• Impactful: Influence "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
• An Owner: Be versatile with agility, think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies
• Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Manage ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, works well in an environment of change
• Strong Communicator: Showcase strong interpersonal skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization
• Self-motivated: Ability to handle many workstreams, challenging priorities and distill a plan that can be implemented for the team
• Analytical: Ability to see through data and recognize patterns to advise brand actions
• Collaborator: Team player, thrives in a fast-paced entrepreneurial environment
• Coach & People Leader: Share knowledge and develop a high-performing team
• Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
• Influence: Ability to influence at senior levels of an organization and drive focus and impact

Qualifications

• 4+ Years of experience in insights (on either the vendor side or client side – client side experience preferred)
• Proficient in various market research techniques, including both qualitative and quantitative methods
• Experience working with both primary and secondary data sources
• Proficient in syndicated research tools (e.g. Nielsen, Circana, Mintel, etc)

• New Hire Base Salary Range: $104,200.00 - $130,200.00
• Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
• Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
  • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
  • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
  • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
  • Financial – 401k, Life, Accidental Death & Dismemberment, Disability
• Location(s) Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.

ABOUT US

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company. Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

WHY US

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

INCLUSION MATTERS TO US

Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives. Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. We’re committed to: Hiring and growing talent from diverse backgrounds and perspectives. Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities. Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.