Sr. Growth Marketing Manager

The Bitcoin Manual; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player in the Bitcoin space is seeking a Sr. Growth Marketing Manager to drive acquisition and optimize marketing campaigns. This high-impact role involves planning and executing paid campaigns across platforms like Google and LinkedIn, while managing key performance metrics to ensure revenue growth. The ideal candidate will have a strong background in growth marketing, demand generation, and digital performance, with a passion for the evolving Bitcoin landscape. Join this innovative firm and help shape the future of Bitcoin marketing!

Qualifications

• 5+ years in growth marketing or digital performance roles.
• Experience with paid campaigns across major platforms.
• Strong understanding of funnel metrics and analytics.

Responsibilities

• Plan and optimize paid marketing campaigns across key channels.
• Manage A/B testing and funnel performance KPIs.
• Conduct market research to identify new growth opportunities.

Skills

Growth Marketing

Demand Generation

Digital Performance

Analytics Platforms

Funnel Optimization

Market Research

Campaign Management

Tools

Google Ads

LinkedIn Ads

Twitter Ads

YouTube Ads

A/B Testing Tools

Job description

Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We develop industry-leading Bitcoin self-custody solutions, Bitcoin-based financial products, second-layer scaling technologies, and enterprise-grade blockchain infrastructure.As Blockstream continues to scale, we are expanding our brand marketing efforts to drive broader awareness, strengthen our position as the leader in Bitcoin development, and grow our engagement across both institutional and consumer audiences.

We are hiring a Sr. Growth Marketing Manager with a growth-first mindset to lead acquisition, funnel optimization, and paid campaign execution across our core products.

This is a high-impact, cross-functional role reporting to the VP of Marketing & Communications and will work closely with business development, product, and engineering. You’ll be the go-to person for driving revenue and acquisition, backed by strong positioning but defined by outcomes.

What You’ll Be Doing (Responsibilities):

Growth Execution & Campaign Management

• Plan, launch, and optimize paid marketing campaigns across Google, LinkedIn, Twitter/X, and other key channels.
• Manage A/B testing, landing page optimization, and full-funnel conversion tracking.
• Own CAC, ROI, and funnel performance KPIs across multiple product lines.

Demand Generation & Revenue Support

• Support MQL generation and lead qualification.
• Build and scale outbound campaigns and retargeting flows to convert developer and institutional interest into action.
• Coordinate nurture sequences and onboarding touchpoints for freemium/self-serve flows.

Performance Analytics & Market Intelligence

• Track campaign performance and report against growth KPIs (acquisition, conversion, retention, CAC, ROAS).
• Conduct market research, trend analysis, and audience segmentation to surface new growth opportunities.
• Share learnings with stakeholders and help shape product-market fit.

What We Look For In You (Required Qualifications):

• 5+ years of experience in growth marketing, demand generation, or digital performance roles.
• Experience managing and scaling paid campaigns (Google, LinkedIn, Twitter/X, YouTube, native).
• Strong grasp of funnel metrics, analytics platforms, and growth experimentation frameworks.
• Fluency in marketing to both self-serve (B2C/developer) and high-touch (enterprise/BD) funnels.
• Ability to prioritize ruthlessly, move fast, and ship high-quality campaigns with minimal oversight.
• Solid understanding of Bitcoin, fintech, or developer tools or a strong willingness to learn quickly.

Nice To Haves (Preferred Qualifications):

• Experience marketing Bitcoin or crypto-native products.
• Familiarity with wallets, APIs, or institutional custody platforms.
• Background in B2B SaaS or developer-focused growth environments.
• Exposure to privacy-forward, Bitcoin-centric audiences.