Sr. Growth Marketing Manager

Calm; San Francisco (CA); Remote; USD 90,000 - 150,000; Full time

Job summary

An innovative company is seeking a dynamic Sr. Growth Marketing Manager to lead its growth engine. This role involves managing paid search and performance marketing channels, leveraging data-driven strategies to optimize campaigns and drive user acquisition. The ideal candidate will have a proven track record in performance marketing, strong analytical skills, and the ability to thrive in a fast-paced environment. Join a team that values creativity, collaboration, and a commitment to mental health, and make a significant impact in helping individuals improve their well-being through a leading app. This exciting opportunity offers the chance to work remotely while contributing to a mission-driven organization.

Qualifications

• 5+ years of experience managing paid search campaigns.
• Proven success in optimizing paid marketing channels.

Responsibilities

• Lead growth by managing Paid Search, ASA, and Google UAC channels.
• Analyze performance metrics for optimization opportunities.
• Collaborate across teams to align channel performance with targets.

Skills

Paid Search Management

Data Analysis

Performance Marketing

Budget Management

A/B Testing

Audience Segmentation

Campaign Optimization

Tools

Google Ads

Attribution Platforms

Job description

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About Calm

Calm is on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation, and relaxation, as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities—featuring a range of experts and beloved celebrity voices—to help users manage stress, improve sleep, and live mindfully. Our workplace and healthcare solutions offer a consumer-friendly approach to clinical content and HIPAA-compliant resources to drive positive health and business outcomes. Named a TIME100 Most Influential Company, Calm supports more than 150 million people and 3,500 organizations across seven languages and 190 countries.

What We Do

As a member of the Growth Marketing team, you will contribute directly to DTC growth at Calm. We are a small, hungry, and humble team that seeks innovative ways to bring new users into the Calm App and Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web, and Offline Marketing channels. We are always exploring new opportunities to optimize and scale ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis. At this time, only candidates in these locations will be considered.

What You’ll Do

The Sr. Growth Marketing Manager will lead Calm’s growth engine by managing Paid Search, ASA, and Google UAC channels. You are a self-driven channel expert capable of strategic and tactical actions, with a proven track record of driving impact via performance marketing channels for a DTC business. You possess strong analytical skills, diving into data to identify trends and insights for optimization. You will own campaign strategies, execution, and optimization, collaborating with media buyers, marketing ops, creative, brand marketing, and data teams to improve channel strategies. Your responsibilities include:

• Developing expertise in paid search, with a strategic mindset focused on optimization for performance targets.
• Owning the Paid Search, ASA, and Google UAC channels, from strategy to execution and weekly optimization.
• Using data and analytics to inform bid strategies, audience segmentation, and creative approaches.
• Implementing automation for bidding, budget pacing, and performance tracking.
• Conducting A/B testing to refine ad creative, audience targeting, and bid strategies.
• Maintaining campaign structure quality, keyword management, and landing page performance.
• Managing budgets and performance targets to ensure cost efficiency and ROI.
• Analyzing performance metrics for optimization opportunities.
• Providing regular performance reports and insights to senior management.
• Leading budget forecasting and pacing for financial accountability.
• Collaborating across teams to ensure channel performance aligns with targets.
• Partnering with product and engineering teams to improve landing page experiences.
• Staying updated on industry trends and platform innovations for continuous optimization.

Who You Are

• A skilled performance marketer with deep expertise in paid marketing campaign optimization.
• Proven success in managing and growing paid marketing channels to achieve business outcomes.
• Exceptional analytical skills with a data-driven decision-making approach.
• Experience in budget management, forecasting, and financial efficiency.
• Excellent communication, negotiation, and relationship management skills.
• Proficiency in attribution platforms and technical measurement.
• Self-motivated and able to work independently.
• Capable of thriving in a fast-paced, evolving environment.
• Highly organized with strong attention to detail.

Nice to Haves

• Experience managing performance marketing campaigns for apps and/or subscription businesses.

Minimum Requirements

• 5+ years of experience managing paid search campaigns.