Senior Growth Marketing Manager

Knack Inc.; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking company as a Senior Growth Marketing Manager, where you'll drive user acquisition and retention through innovative email and in-app messaging strategies. This role emphasizes a data-driven approach to optimize customer journeys and enhance conversion rates. Collaborate with talented teams to implement effective marketing campaigns and leverage cutting-edge tools to analyze user behavior. Enjoy a vibrant work culture that values diversity and offers fantastic perks like corporate retreats, health benefits, and learning credits. If you're passionate about growth marketing and eager to make a significant impact, this is the perfect opportunity for you.

Benefits

Paid Corporate Retreats

HealthCare (US & Spain)

Dental (US)

Vision (US)

Learning Credits

Referral Bonus

Workstation Allowance

Top-of-the-line MacBook

Qualifications

• 5+ years in Growth Marketing or Lifecycle Marketing roles.
• Experience with B2B SaaS and PLG companies.
• Hands-on experience with email automation tools.

Responsibilities

• Own and execute email campaigns for user activation and retention.
• Design in-app messages to improve conversion rates.
• Collaborate with teams to optimize customer journeys.

Skills

Growth Marketing

Lifecycle Marketing

Data Analysis

Email Automation

Conversion Optimization

A/B Testing

Behavioral Segmentation

Education

Bachelor's Degree

Tools

HubSpot

Pendo

Intercom

Mixpanel

Google Analytics 4

SQL

Redshift

ChatGPT

Job description

Senior Growth Marketing Manager

Department: Customer Experience

Employment Type: Full Time

Location: US - Remote

Description

Knack is a low-code platform used by thousands of customers — from non-profits to the world’s biggest companies — to easily build custom apps, workflows, and databases.

We’re looking for a Senior Growth Marketing Managerto drive acquisition, activation, retention, and expansion by optimizing email, in-app messaging, and user journeys. If you're data-driven, customer-obsessed, and passionate about increasing conversion through experimentation, we’d love to meet you.

What You'll Do

Email Marketing & Lifecycle Campaigns

• Own and execute email campaigns that drive new user activation, engagement, retention, and expansion (upsell/cross-sell).
• Partner with RevOps on complex automation workflows to ensure seamless coordination across tools and systems.
• Leverage tools like Hubspot to build automated, behavior-driven email sequences to guide users through key milestones.
• A/B test subject lines, content, and send times to optimize open rates and conversions.

In-App Messaging & Nudging

• Design and implement in-app messages, nudges, and tooltips to improve activation and self-serve conversion.
• Leverage tools like Pendo, Intercom, or Appcues to create personalized, context-aware user interactions.
• Optimize messaging strategies based on user behavior and cohort analysis.
• Deeply understand product capabilities to design and orchestrate targeted in-app and email nudges/nurtures that align with user behavior and feature adoption.

Onboarding & Activation Optimization

• Collaborate with CX, Marketing and Product to refine first-user experiences and activation milestones.
• Use lifecycle marketing tactics to decrease time-to-value and improve trial-to-paid conversion.
• Identify friction points through data analysis and user research, then implement solutions.
• Collaborate with Demand Gen Marketing on integrated campaigns that require tailored in-product experiences to support acquisition, activation, or conversion goals. For example mapping capabilities used in trial to personalized nurture streams.

Customer Journey Analysis & Research

• Conduct customer interviews, surveys, and usability studies to uncover drop-off points and friction.
• Analyze user behavior with tools like Pendo, LogRocket, Mixpanel, or GA4 to inform lifecycle strategy.
• Develop hypotheses and run experiments to optimize trial-to-paid and self-serve upgrade rates.

Collaboration & Experimentation

• Work cross-functionally with Product, Marketing, and Customer Experience to align growth strategies.
• Run A/B tests and multivariate experiments to continuously improve lifecycle conversion.
• Bring a test-and-learn mindset to everything—constantly iterating based on insights.
  
  

What You Bring

• 5+ years experience in Growth Marketing, Lifecycle Marketing or Growth PM roles.
• Experience in PLG companies and B2B SaaS
• A data-driven mindset with a passion for experimentation and iteration.
• Hands-on experience with email automation (HubSpot, Marketo).
• Deep knowledge of in-app messaging, nudges, and behavioral segmentation (Pendo, Appcues).
• Strong understanding of conversion optimization, funnel analysis, and A/B testing.
• Proficiency in user analytics tools (Pendo, Rudderstack or Segment, Looker, Google Sheets) and journey mapping.
• Familiarity with SQL and Redshift.
• Proficiency in AI tools for research and data analysis ( tools like Perplexity (research), ChatGPT and Claude)

What's it like to work at Knack?

The biggest benefit of Knack is getting to work alongside our awesome team of Knacksters. We're a funny, humble, talented team of delightful human beings that, above all, enjoy working with each other, growing with each other, and supporting each other.

These benefits aren't that bad either, though:

• Paid Corporate Retreats: we get together at amazing locations to do normal human being things in person. We pay for your flight, lodging, and meals.
• HealthCare (US & Spain), Dental (US), and Vision (US): we offer insurance options for you and your loved ones
• Equal opportunity and Diversity: we push everyone to maximize their impact on our product and company--we strongly value all of our people, regardless of title or seniority. We believe that different perspectives and backgrounds are what makes a company flourish. That's why we're proud to be an inclusive company with values grounded in equality and ethics, where we embrace diversity.
• Tech: we provide a top-of-the-line MacBook.
• Learning Credits: An annual allowance is provided to stay on top of your game with classes, books, and conferences.
• Referral Bonus: we think you're great which means you know awesome people! We offer a referral bonus to anyone you refer for an open position once they are hired as an official Knackster!
• Workstation Allowance: we want your work from home space to have everything you need! We offer a workstation allowance to help with that!