Sr. Engagement Manager

BrightEdge; Chicago (IL); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Pet insurance

Commuter benefits

Therapy & coaching (Spring Health)

Fully stocked kitchens

Parental leave

Job summary

BrightEdge is seeking a Sr. Engagement Manager to drive Professional Services sales and design high-value engagements for enterprise brands. You will own discovery, scoping, proposals, SOWs, and negotiations, building trust with executives across new and existing accounts.

You will lead cross-functional teams to deliver SEO and conversational AI strategies, expanding offerings with AI-readiness packages while achieving bookings targets and contributing to the practice’s growth.

Qualifications

• Bachelor’s degree with experience selling and/or delivering marketing services.
• 8+ years’ experience in marketing and/or consulting sales, with a proven track record of managing and closing deals.
• Familiarity with SEO and AEO is a plus.
• Excellent client management instincts and executive relationships.
• Outstanding written and verbal communication with strong facilitation.

Responsibilities

• Design high-value services engagements for enterprise brands, encompassing SEO and AEO/LLM visibility strategies.
• Own the early-stage sales lifecycle: discovery, scoping, proposals, SOWs, and contract negotiations.
• Upsell and cross-sell by expanding existing accounts with new offerings and AI-readiness packages.
• Contribute to practice development with methodologies and intellectual capital.

Skills

Sales leadership

Client management

Executive communication

Strategic sales

Education

Bachelor’s degree in marketing/related field

Job description

BrightEdge is a leading enterprise SEO and content performance platform that helps companies understand how their digital content drives real business results. Founded in 2007, we’re trusted by thousands of organizations across more than 80 countries, including brands like Microsoft and Visa. Our platform combines powerful data and AI-driven insights allowing our customers to plan, optimize, and measure campaigns based on real-time content performance.

What sets BrightEdge apart are our people. With 400+ global employees across 7 offices, we foster a collaborative, curious, and supportive environment where smart ideas are encouraged and impact is visible. If you enjoy solving meaningful problems, learning new things, and working alongside talented teammates while helping shape the future of digital marketing, BrightEdge is a great place to build your career.

About the Role

BrightEdge is looking for a hands-on, entrepreneurial sales professional who wants to drive sales and high-value services engagements for BrightEdge Professional Services.

Our Professional Services team provides consulting services that have an impact on a client’s digital marketing strategy and helps solve their SEO and AEO (Answer Engine Optimization) needs within the BrightEdge platform. The team leverages our proven methodologies to deliver search and LLM (Large Language Model) visibility results and generates revenue for the company.

As the Sr. Engagement Manager, you will develop relationships with top decision-makers to drive business growth within new and existing clients. This is a sales-intensive role that requires a driven individual with a keenly analytical mind, intellectual curiosity to identify new opportunities, and assertive instincts to close deals. You will lead the charge in designing consulting services for enterprise brands to optimize not just for traditional search engines (like Google and Bing) but also for conversational AI and answer engines (like ChatGPT, Gemini, Claude, and Perplexity).

How You'll Spend Your Time

Business Development & Practice Growth

• Drive Professional Services Sales Design high-value services engagements that encompass both enterprise SEO and emerging AEO/LLM visibility strategies. Be part of an annual team consulting sales quota, while achieving and/or exceeding monthly and quarterly bookings targets
• Lead Discovery & Proposals Own the early-stage sales lifecycle for Professional Services, which includes leading PS discovery conversations, scoping technical projects, and drafting services proposals, Statements of Work (SOWs), and leading contract negotiations.
• Upsell & Cross-sell Actively identify opportunities to expand existing client accounts by introducing new service offerings, customized technical consulting, and AI-readiness packages
• Practice Development Contribute to practice development initiatives through the development of service offerings, best practices, methodologies, and other intellectual capital focused on SEO and conversational search optimization.

Client Relationship Management

• Primary Point of Contact Act as the primary point of contact and strategic sales leader for Professional Services sales across enterprise accounts
• Relationship Building Build and maintain strong, executive-level relationships to deeply understand client needs, business objectives, and digital marketing expectations
• Escalation Management Act as a critical escalation point for PS services if and when needed, ensuring client satisfaction and project alignment
• AEO & SEO Evangelism Educate executive stakeholders on the shifting search landscape, demonstrating how combining traditional SEO with advanced AEO protects and expands their brand's digital footprint.

Team Collaboration & Operational Excellence

• Cross-Functional Delivery Alignment Collaborate closely with internal Professional Services teams (including consultants and Project Managers) to ensure that proposed deliverables are scoped accurately and delivered seamlessly.
• Client Success Integration Keep the Customer Success (CS) and Account Management teams fully informed and aligned regarding PS activities, pipelines, and developments within their accounts
• Value Demonstration & Case Studies Take an active role in analyzing the ultimate success of PS recommendations. Translate these results into impactful Quarterly Business Reviews (QBRs) and written case studies to strengthen client relationships, develop new sales collateral, secure MRR and PS retention, and drive further cross/upsell opportunities

We're excited about you if you have

• Bachelor’s degree with experience selling and/or delivering marketing services, or experience with products and/or processes related to digital marketing
• 8+ years’ experience in marketing and/or consulting sales, with a proven track record of managing and closing deals
• At least some familiarity with Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)
• Excellent client management instincts, with a proven ability to build trust and manage executive-level relationships.
• Outstanding written and verbal communication skills, with an executive presence and extensive facilitation experience.
• Proven experience scoping technical projects, developing SOWs, and account planning with global enterprise customers.
• Motivating, high-impact work that builds your career
• Medical, dental, and vision insurance with multiple package options
• Pet insurance to keep your fur family happy and healthy
• Pre-tax commuter benefit plan and company contribution to help reduce parking/public transit costs
• No or low cost therapy and professional coaching sessions through Spring Health
• Fully stocked kitchens at your workplace
• 4-6 weeks fully paid parental leave

How we work

BrightEdge is an equal opportunity employer and is committed to building a diverse and inclusive workplace. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.

If you’re excited about this role but don’t meet every qualification, we encourage you to apply. Imposter syndrome can hold great candidates back, and we believe potential and willingness to learn matter just as much as checking every box. We value diverse perspectives, experiences, and ways of thinking, and we’re committed to building a team where everyone feels they belong and can do their best work.

The total compensation for this role (OTE) is based on a 70/30 split of base salary and variable pay. Actual Compensation is based on experience, location, and other job or candidate related factors.