Sr. Director, Global Integrated Marketing & Communications

Life Fitness; Rosemont (IL); Hybrid; USD 196,000 - 238,000; Full time

Benefits offered by this job

401(k) match

Medical insurance

Paid time off

13 paid holidays

Paid vacation days

Short-term disability

Long-term disability

Life insurance

On-site fitness center

Job summary

Life Fitness in Rosemont, IL, seeks a Senior Director of Global Integrated Marketing & Communications to fuse brand, product, and commercial strategy into one growth engine. Hybrid role with in-office days in Rosemont, IL.

You will lead global brand and campaigns, drive demand across channels, and translate product innovation into compelling value. Build a high-performing team and partner across Sales, Product, Digital, and regions.

Qualifications

• 10 to 15+ years of marketing leadership in a global, matrixed environment.
• Proven ability to build integrated campaigns that drive revenue.
• Strength across brand, demand generation, and modern marketing ecosystems.
• Proven experience leading and developing teams of 10 or more.
• Skill at influencing senior and cross-functional stakeholders.
• Analytical mindset with a bias for action and continuous improvement.
• Passion for fitness, performance, and customer outcomes.

Responsibilities

• Lead global brand and campaign strategy, aligning portfolio, segments, and commercial priorities.
• Own the integrated demand engine, driving campaigns across content, media, PR, social, events, and partners.
• Deliver measurable business impact, with accountability for pipeline, MQL and SQL growth, and brand health.
• Translate product innovation into clear value, building differentiated positioning and go-to-market strategies.
• Elevate brand, PR, and storytelling, reinforcing market leadership and purpose.
• Champion data-driven performance, leveraging insights, attribution, and ROI to optimize continuously.
• Build and lead a high-performing global team, partnering across Sales, Product, Digital, and regions.

Skills

Brand leadership

Campaign management

Demand generation

Team leadership

Stakeholder influence

Analytics mindset

Continuous improvement

Customer outcomes

Job description

Join us as we empower the world to work out, creating healthier lives together. At Life Fitness / Hammer Strength, we inspire the world to work out. We are building a team that performs at a high level, plays as one, and delivers measurable impact. We are seeking a Senior Director of Global Integrated Marketing & Communications to lead our global brand and demand engine. This role sets the pace. You will connect brand, product, and commercial strategy into one integrated system that drives growth across global markets.

This is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote-based and T-Th are in-office collaboration days.

Key Responsibilities

• Lead global brand and campaign strategy, aligning portfolio, segments, and commercial priorities.
• Own the integrated demand engine, driving campaigns across content, media, PR, social, events, and partners.
• Deliver measurable business impact, with accountability for pipeline, MQL and SQL growth, and brand health.
• Translate product innovation into clear value, building differentiated positioning and go-to-market strategies.
• Elevate brand, PR, and storytelling, reinforcing market leadership and purpose.
• Champion data-driven performance, leveraging insights, attribution, and ROI to optimize continuously.
• Build and lead a high-performing global team, partnering across Sales, Product, Digital, and regions.

Qualifications

• 10 to 15+ years of marketing leadership experience in a global, matrixed environment.
• Proven ability to build integrated campaigns that drive revenue.
• Strength across brand, demand generation, and modern marketing ecosystems.
• Proven experience leading and developing teams of 10 or more.
• Skill at influencing senior and cross-functional stakeholders.
• Analytical mindset with a bias for action and continuous improvement.
• Passion for fitness, performance, and customer outcomes.

Compensation and Incentives

The salary range for this position, intended for U.S. applicants, is $195,500 - $238,100 annually.

This position is eligible to participate in Life Fitness / Hammer Strength's annual Manager Incentive Plan to receive an annual discretionary bonus in addition to base salary. The amount of bonus varies based on company and individual performance goals and is subject to the terms and conditions of the applicable incentive plan.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to:

• 401(k) savings plan with 4% employer match.
• Medical, dental, and vision insurance.
• Parental, medical and military leaves of absence.
• Paid time off, including 12 paid holidays throughout the calendar year.
• Paid vacation days beginning at 13 days annually.
• Paid sick leave as provided under state and local paid sick leave laws.
• Company paid short-term disability and optional long-term disability.
• Health savings account, health care and dependent care reimbursement accounts.
• Employee and dependent life insurance and supplemental life and AD&D insurance.
• Hospital indemnity.
• Identity protection, legal services, adoption assistance, tuition assistance.
• Commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.
• Access to our state-of-the-art on-site fitness center featuring industry-leading Life Fitness and Hammer Strength equipment.

Benefits Eligibility

Eligibility for benefits is governed by the applicable plan documents and policies.

Equal Opportunity Employer

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.