Sr. Director, Global Integrated Marketing & Communications

Life Fitness; California (MO); Hybrid; USD 195,500 - 238,100; Full time

Benefits offered by this job

401(k) match

Insurance (medical, dental, vision)

Paid time off & holidays

Parental leave & family benefits

Job summary

Life Fitness / Hammer Strength in Rosemont, IL seeks a Senior Director of Global Integrated Marketing & Communications to lead brand and demand across markets. Hybrid role with remote options and in-office collaboration days.

You will align brand, product, and commercial strategies, build a high-performing global team, and drive measurable growth through integrated campaigns, PR, content, and events.

Qualifications

• 10 to 15+ years of marketing leadership experience in a global, matrixed environment.
• Proven ability to build integrated campaigns that drive revenue.
• Strength across brand, demand generation, and modern marketing ecosystems.
• Proven experience leading and developing teams of 10 or more.
• Influencing senior and cross-functional stakeholders.
• Analytical mindset with a bias for action and continuous improvement.
• Passion for fitness, performance, and customer outcomes.

Responsibilities

• Lead global brand and campaign strategy, aligning portfolio, segments, and commercial priorities.
• Own the integrated demand engine, driving campaigns across content, media, PR, social, events, and partners.
• Deliver measurable business impact, with accountability for pipeline, MQL and SQL growth, and brand health.
• Translate product innovation into clear value, building differentiated positioning and go-to-market strategies.
• Elevate brand, PR, and storytelling, reinforcing market leadership and purpose.
• Champion data-driven performance, leveraging insights, attribution, and ROI to optimize continuously.
• Build and lead a high-performing global team, partnering across Sales, Product, Digital, and regions.

Skills

Brand leadership

Demand generation

Campaign strategy

Team leadership

Stakeholder influence

Data-driven analytics

Performance improvement

Job description

Join us as we empower the world to work out, creating healthier lives together. At Life Fitness / Hammer Strength, we inspire the world to work out. We are building a team that performs at a high level, plays as one, and delivers measurable impact. We are seeking a Senior Director of Global Integrated Marketing & Communications to lead our global brand and demand engine. This role sets the pace. You will connect brand, product, and commercial strategy into one integrated system that drives growth across global markets.

This is a hybrid position based out of our Global HQ in Rosemont, IL — M/F remote-based and T-Th are in-office collaboration days.

Responsibilities

• Lead global brand and campaign strategy, aligning portfolio, segments, and commercial priorities
• Own the integrated demand engine, driving campaigns across content, media, PR, social, events, and partners
• Deliver measurable business impact, with accountability for pipeline, MQL and SQL growth, and brand health
• Translate product innovation into clear value, building differentiated positioning and go-to-market strategies
• Elevate brand, PR, and storytelling, reinforcing market leadership and purpose
• Champion data-driven performance, leveraging insights, attribution, and ROI to optimize continuously
• Build and lead a high-performing global team, partnering across Sales, Product, Digital, and regions

Qualifications

• 10 to 15+ years of marketing leadership experience in a global, matrixed environment
• Proven ability to build integrated campaigns that drive revenue
• Strength across brand, demand generation, and modern marketing ecosystems
• Proven experience leading and developing teams of 10 or more
• Skill at influencing senior and cross-functional stakeholders
• Analytical mindset with a bias for action and continuous improvement
• Passion for fitness, performance, and customer outcomes

Compensation & Benefits

The salary range for this position, intended for U.S. applicants, is $195,500 - $238,100 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location. This position is eligible to participate in Life Fitness / Hammer Strength’s annual Manager Incentive Plan to receive an annual discretionary bonus in addition to base salary. The amount of bonus varies based on company and individual performance goals and is subject to the terms and conditions of the applicable incentive plan.

Benefits include a comprehensive package: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

Equal Employment Opportunity

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.