Sr. Demand Marketing Manager

Navan; Palo Alto (CA); On-site; USD 112,000 - 215,000; Full time

Job summary

An innovative firm is seeking a Sr. Demand Marketing Manager to lead demand generation strategies and drive qualified leads for the Sales team. In this dynamic role, you will collaborate with various teams to create a culture of experimentation, utilizing data insights to optimize marketing campaigns. With a focus on strategic thinking and execution, you'll manage relationships with vendors and engage in Account-Based Marketing programs. If you thrive in a fast-paced environment and have a passion for driving results, this opportunity is perfect for you.

Qualifications

• 8+ years of experience in B2B demand generation and digital marketing.
• Ability to manage multiple initiatives in a fast-paced environment.

Responsibilities

• Develop and execute demand generation strategies for the Sales team.
• Analyze and share results, trends, and insights to optimize performance.

Skills

B2B Demand Generation

Digital Marketing

Project Management

Data Analysis

LinkedIn Advertising

Programmatic Advertising

Web CRO

Communication Skills

Tools

Marketo

Salesforce.com

Job description

The Sr. Demand Marketing Manager will serve as an integral member of the Marketing team and be at the epicenter of a dynamic and essential part of the marketing function at a rapidly growing organization. You'll get to experiment with new tactics, methods, and approaches, and drive the growth of Navan - the leading corporate T&E solution on the market. You should have strong creative, data, and project execution skills, with the ability to learn and adapt on the fly. You'll touch all parts of the sales and marketing funnel and get to experiment and try new things on a constant basis.

What You'll Do :

• Develop and execute demand generation strategies to drive qualified leads and pipeline for the Sales team.
• Build and run Account-Based Marketing (ABM) programs, working with Sales and BDR teams to engage and convert target accounts.
• Use data and insights to optimize performance, running experiments and iterating on campaigns to improve conversion rates and efficiency.
• Collaborate with Marketing and Revenue Operations to ensure accurate tracking of pipeline contribution.
• Create a culture of experimentation, testing new approaches across email, ABM, webinars, content marketing, and lifecycle strategies.
• Analyze and share results, trends and insights
• Manage relationships with vendors
• Partner closely with entire Growth team, specifically digital, product marketing, and growth stakeholders

What We're Looking For :

• Minimum of 8 years of experience in B2B demand generation, digital marketing, and managing programs that scaled
• Experience in hyper growth environments a strong plus
• Highly results-oriented, analytical with a bias for action
• Ability to think strategically AND roll up your sleeves to get things done
• Experience running LinkedIn and Programmatic advertising, webinars, and web CRO
• Excellent written and verbal communications
• Effective at partnering with internal and external stakeholders
• Executional excellence
• Able to consistently deliver on time and on budget
• Expertise in, or ability to quickly learn, tools such as Marketo and Salesforce.com
• High energy with ability to manage multiple initiatives simultaneously in a fast-pace environment
• Self-motivated, performance-driven professional
• Detail-oriented behavior and strong problem solving skills
• Team player

The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate's starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate's skills and experience, market demands, and internal parity.

For roles with on-target-earnings (OTE), the pay range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping draw period. Compensation is higher for those who exceed targets. Candidates may receive more information from the recruiter.

Pay Range

112,500-$215,000 USD

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