Sr. CRM Analyst (Strategy & Performance)

Hertz; United States; On-site; USD 77,000 - 94,000; Full time

Benefits offered by this job

40% off Hertz rentals

Paid Time Off

Medical, Dental & Vision

401(k) employer matching

Parental Leave

Job summary

Hertz is seeking a Senior CRM Analyst in the United States to drive planning, analysis, and continuous improvement of promotional CRM communications across Hertz, Dollar, and Thrifty. You will own the calendar, turn priorities into campaign requirements, and use insights to boost engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.

The role is strategic and individual contributor, not owning platform builds or QA.

Qualifications

• Bachelor's degree required and 4+ years in CRM or lifecycle marketing.
• Experience planning multi-channel campaigns across email, SMS, push, and in-app messaging.
• Strong analytical skills to turn data into actionable recommendations.
• Ability to manage multiple campaigns with cross-functional partners.

Responsibilities

• Own the promotional CRM calendar and contact plan aligned to priorities.
• Develop campaign briefs with audience, offers, content, and timing.
• Translate priorities into executable campaigns with cross-functional teams.
• Review campaign performance and identify opportunities to improve engagement and revenue.
• Define test plans and document learnings and outcomes.

Skills

CRM analytics

Lifecycle marketing

Email marketing

Digital marketing

Campaign strategy

Education

Bachelor's degree in marketing, business, or related field

Tools

Adobe Journey Optimizer

Adobe Campaign

Salesforce Marketing Cloud

Braze

Knack

Job description

The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.

This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.

This position starts at $85,000 commensurate of experience.

What You'll Do:

• Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
• Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
• Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
• Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
• Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
• Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
• Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
• Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
• Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
• Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
• Promotional calendar delivered on time and aligned to approved business priorities
• Promotional Email's engagement and revenue results
• Improvement in conversion, revenue, engagement, and incremental performance
• Strong test velocity and documented, actionable learnings
• Clear campaign requirements that reduce rework and late changes
• Effective management of contact cadence and customer experience
• Emails sent on time and QA'd

What We're Looking For:

• Bachelor's degree in marketing, business, or related field required
• Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
• Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
• Strong analytical skills with the ability to turn performance data into clear recommendations
• Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
• Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
• Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred

What You'll Get:

• Up to 40% off the base rate of any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts -Theme Park Tickets, Gym Discounts & more