Sr Business Analysis Manager – Media Analytics & Attribution

T-Mobile; Bellevue (WA); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Join a leading telecommunications company as a Sr Business Analysis Manager in Media Analytics. You will drive marketing measurement transformation through data-driven insights, optimizing media performance and guiding business decisions. Collaborate with cross-functional teams to develop reporting frameworks and dashboards, and present insights to senior management. This hybrid position requires at least 3 days in-office work per week in Bellevue, WA.

Qualifications

• 7+ years in analytics, media measurement, or business intelligence.
• Strong ability to translate data into actionable insights.

Responsibilities

• Lead analytical initiatives to evaluate media performance.
• Develop reporting frameworks and dashboards using tools like Tableau.
• Present insights to senior management to influence decisions.

Skills

SQL

Python

Communication

Data Visualization

Education

Bachelor’s degree in a quantitative field

Master’s preferred

Tools

Tableau

Power BI

Job description

Join T-Mobile’s Media Analytics team and help lead the transformation of marketing measurement through data-driven insights. As a Sr Business Analysis Manager – Media Analytics & Attribution, you’ll evaluate paid media performance, optimize investment strategies, and guide business decisions with analytics.

Responsibilities:

• Lead analytical initiatives to evaluate media performance and optimize campaign strategies.
• Collaborate with cross-functional teams to define goals and refine measurement approaches.
• Develop reporting frameworks and dashboards using tools like Tableau or Power BI.
• Integrate data from various sources to assess media impact.
• Create forecasting and performance evaluation tools for proactive planning.
• Define success metrics, build dashboards, and support strategic decisions.
• Maintain standardized KPIs and benchmarks for measurement.
• Present insights to senior management to influence decisions.
• Adapt reporting to evolving business needs and stay informed on media trends.

Qualifications:

• Bachelor’s degree in a quantitative field; Master’s preferred.
• 7+ years in analytics, media measurement, or business intelligence.
• Proficiency in SQL and Python, with data automation skills.
• Experience with data visualization tools like Tableau or Power BI.
• Strong ability to translate data into actionable insights.
• Excellent communication and storytelling skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Familiarity with paid media channels and AdTech platforms (preferred).

This role requires location in Bellevue, WA, with a hybrid schedule of at least 3 days in-office per week.