Sr Manager, Business Analysis – Media Analytics & Attribution

T-Mobile; Bellevue (WA); Hybrid; USD 122,000 - 222,000; Full time

Job summary

Join a leading company as a Sr Manager in Business Analysis, focusing on Media Analytics & Attribution. You'll lead a team to innovate marketing measurement strategies, ensuring data-driven decisions that impact multimillion-dollar investments. This hybrid role requires strong leadership in analytics, collaboration across departments, and a passion for advancing marketing effectiveness.

Benefits

Medical, dental, vision insurance

401(k) plan

Paid time off

Tuition assistance

Childcare subsidies

Qualifications

• 10+ years of analytics experience, including 3+ years managing teams.
• Deep expertise in marketing/media analytics and attribution modeling.

Responsibilities

• Lead the Media Analytics & Attribution team to drive paid media efficiency.
• Collaborate with cross-functional teams to align media strategy with business goals.

Skills

SQL

Python

R

Interpersonal Skills

Education

Bachelor’s or Master’s degree in a quantitative field

Tools

Tableau

Power BI

Job description

Join the team shaping the future of media measurement at T-Mobile. As the Sr Manager, Business Analysis – Media Analytics & Attribution, you will lead a high-performing team of analysts and data scientists dedicated to transforming how we measure, analyze, and optimize paid media performance. You will play a strategic leadership role in building robust analytics frameworks, guiding advanced attribution models, and ensuring data-driven decision-making at scale.

In this role, you’ll oversee a team including Sr Business Analysis Managers and Principal Data Scientists, empowering them to develop cutting-edge modeling, reporting, and experimentation capabilities. Your leadership will influence multimillion-dollar marketing investments and help define how T-Mobile quantifies marketing effectiveness across channels.

This position must be located in Bellevue, WA. This is a hybrid schedule requiring at least 3 days a week in office.

What You’ll Do:

1. Lead the Media Analytics & Attribution team, overseeing the delivery of insights, models, and experimentation that drive paid media efficiency and business outcomes.
2. Lead and mentor a team of senior analysts and data scientists, encouraging technical excellence, big-picture thinking, and career development.
3. Own the strategic roadmap for media measurement, including the evolution of attribution models (MTA, MMM), forecasting tools, and ad testing frameworks.
4. Collaborate cross-functionally with Marketing, Finance, Data Engineering, and Enterprise Analytics to align media strategy with business goals.
5. Translate analytical findings into executive-level narratives, shaping strategic media decisions through clearly communicated insights and recommendations.
6. Drive innovation in marketing measurement, encouraging the adoption of advanced AI/ML methods, causal inference techniques, and automation.
7. Establish performance metrics and KPIs for campaign evaluation, ensuring consistency, transparency, and impact in media reporting.
8. Champion a culture of experimentation and continuous improvement, including A/B testing, lift studies, and synthetic control methods.

What You’ll Bring:

1. Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Economics, Data Science, Engineering); MBA or PhD a strong plus.
2. 10+ years of analytics experience, including 3+ years managing high-performing analytics or data science teams.
3. Deep expertise in marketing/media analytics, attribution modeling, and campaign performance evaluation.
4. Proven ability to lead cross-functional initiatives that span technical and business domains.
5. Strong technical proficiency in SQL, Python, R, and familiarity with data science methodologies and BI tools like Tableau or Power BI.
6. Excellent interpersonal skills, with the ability to present to and influence executive leadership.
7. Track record of scaling analytical capabilities in a complex, fast-paced environment.
8. Experience with marketing platforms, customer data environments, and media mix measurement is highly desirable.

This role is ideal for a strategic, hands-on analytics leader who is passionate about advancing the science of marketing measurement while driving real business value. If you’re ready to lead a team at the forefront of marketing analytics innovation, we want to hear from you.

• At least 18 years of age
• Legally authorized to work in the United States

#CareersNotJobs

Base Pay Range: $122,900 - $221,800

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The actual pay will be based on various factors such as work location, qualifications, and experience, and may vary within this range.

Employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most corporate employees are eligible for a year-end bonus based on company and/or individual performance, set as a percentage of eligible earnings in the prior year. Certain roles in Customer Care may be eligible for monthly bonuses based on performance. For specific pay ranges based on location, click here.

Our benefits exemplify the spirit of One Team, Together! We offer medical, dental, vision, flexible spending, 401(k), stock plans, paid time off, holidays, parental and family leave, family building benefits, childcare subsidies, tuition assistance, disability, insurance options, discounts, and more. To learn about T-Mobile’s benefits, visit www.t-mobilebenefits.com.

Never stop growing! We support career development as part of our culture. Apply now and be unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. We do not discriminate based on age, race, ethnicity, religion, gender, sexual orientation, or any protected characteristic. For accommodations, contact [e-mail] or call 1-844-873-9500.