Senior Brand Media Manager Denver, CO;San Francisco, CA;New York, NY;United States - Remote

Gusto; New York (NY); Remote; USD 127,000 - 155,000; Full time

Job summary

An innovative company seeks a skilled media strategist to lead brand campaigns that enhance visibility and drive customer growth. This role involves managing comprehensive media strategies across various channels, optimizing campaigns for efficiency, and collaborating with cross-functional teams to ensure alignment and success. With a commitment to fostering a diverse and inclusive workplace, this company values creativity and passion for small businesses. Join a team that is dedicated to making a significant impact on the world of work, while enjoying a collaborative environment that encourages growth and innovation.

Benefits

Health Insurance

401(k) Plan

Flexible Work Hours

Professional Development Opportunities

Remote Work Options

Collaborative Work Environment

Qualifications

• 6+ years in offline and digital media, with B2B or SaaS focus.
• Strong knowledge of paid media and media industry.
• Experience leading media agencies and optimizing campaigns.

Responsibilities

• Execute brand media campaigns to drive awareness and acquisition.
• Manage budgets and ensure effective communication across channels.
• Collaborate with analytics and internal teams for campaign success.

Skills

Media Campaign Strategy

Digital Media Optimization

B2B Marketing

SaaS Marketing

Budget Management

Data Analytics

Project Management

Communication Skills

Excel Proficiency

Campaign Reporting

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Microsoft Ads

Tableau

Google Tag Manager

Job description

Denver, CO; San Francisco, CA; New York, NY; United States - Remote

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually.

Here’s what you’ll do day-to-day:

• Strategize, execute and optimize best-in-class brand media campaigns, to drive brand awareness and customer acquisition metrics.
• Develop allocation of media resources across all brand media channels (e.g. TV/Video, Radio/Streaming Audio, OOH, Social Media, Display).
• Own campaigns from end-to-end including planning strategy, tactical execution, vendor management, measurement, and reporting.
• Drive development of target audience, target consumption habits, competitive analysis, KPIs by funnel stage, channel flighting, and learning agenda.
• Ensure consistency in brand communication across brand advertising.
• Manage budget and drive continuous improvements to cost-effectively attract new customers.
• Lead media agency partner in campaign development and execution, and manage agency contracts, scope, and staffing.
• Drive reporting on effectiveness of campaigns and creative, including trafficking creative, managing audiences & creative assets, and building campaign dashboards to ensure programs are running smoothly.
• Work closely with data analytics and growth engineering, to ensure accurate tracking and measurement of activities. In addition, partner with other internal teams, such as Creative, Product Marketing and Legal.

Here’s what we're looking for:

• 6+ years of experience in offline and digital media, including hands-on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS.
• Seeking 3+ years offline experience and 3+ years digital experience for a combined total of 6+ years.
• Deep understanding of paid media (all channels) and strong knowledge of the media industry.
• Excellent understanding of the marketing business and its day-to-day operations.
• Experience leading media agencies on campaign strategy and execution.
• Experience in optimizing media programs, while driving efficiency and meeting LTV:CAC targets.
• Proven track record of building and executing experimentation plans, including creative testing.
• Experience in strategizing and executing IOs, MNDAs, MSAs, SOWs, etc.
• Strong working knowledge of Excel, including advanced functions.
• Versatile and comfortable juggling multiple projects with several moving parts at once.
• Detail-oriented with strong organizational and project management skills.
• Excellent communication skills both oral and written.
• A deep interest in the latest media developments, industry trends, and best practices for digital and offline marketing.
• Demonstrated ability to work independently and within a collaborative team-oriented environment.
• Passionate about Gusto’s mission and the impact we can have on the world.
• Experience with small business marketing, subscription products, SaaS, or financial services.
• Working knowledge of performance marketing channels, such as SEM and Affiliates.
• Experience with digital campaign management platforms (e.g. Google Ads, Microsoft Ads, DV 360, Meta Ads, Tatari or other DSPs).
• Fluency with modern business intelligence tools (e.g. Amplitude, Tableau), including tag management (e.g. Tealium, Google Tag Manager).
• Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar).

Our cash compensation amount for this role is targeted at $104,000-128,000/yr in Denver & most remote locations, and $127,000-155,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role).

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.