Sr Manager, Business Analysis - Media Analytics & Attribution

T-MOBILE USA, Inc.; Washington, Bellevue (District of Columbia, WA); On-site; USD 120,000 - 150,000; Full time

Job summary

Join a leading company as a Sr Manager in Business Analysis, focusing on Media Analytics & Attribution. Lead a high-performing team to innovate marketing measurement and optimize media performance. Ideal for a strategic leader passionate about analytics.

Qualifications

• 10+ years of analytics experience, including 3+ years managing teams.
• Deep expertise in marketing/media analytics and attribution modeling.

Responsibilities

• Lead the Media Analytics & Attribution team, driving insights and models.
• Collaborate with Marketing, Finance, and Data Engineering to align strategies.

Skills

Leadership

Analytical Thinking

Communication

Education

Bachelor's or Master's degree in a quantitative field

MBA or PhD

Tools

SQL

Python

R

Tableau

Power BI

Job description

Join the team shaping the future of media measurement at T-Mobile. As the Sr Manager, Business Analysis - Media Analytics & Attribution, you will lead a high-performing team of analysts and data scientists dedicated to transforming how we measure, analyze, and optimize paid media performance. You will play a strategic leadership role in building robust analytics frameworks, guiding advanced attribution models, and ensuring data-driven decision-making at scale.

In this role, you'll oversee a team that includes Sr Business Analysis Managers and Principal Data Scientists, empowering them to develop cutting-edge modeling, reporting, and experimentation capabilities. Your leadership will influence multimillion-dollar marketing investments and help define how T-Mobile quantifies marketing effectiveness across channels.

What You'll Do:

1. Lead the Media Analytics & Attribution team, overseeing the delivery of insights, models, and experimentation that drive paid media efficiency and business outcomes.
2. Lead and mentor a team of senior analysts and data scientists, encouraging technical excellence, big-picture thinking, and career development.
3. Own the strategic roadmap for media measurement, including the evolution of attribution models (MTA, MMM), forecasting tools, and ad testing frameworks.
4. Collaborate cross-functionally with Marketing, Finance, Data Engineering, and Enterprise Analytics to align media strategy with business goals.
5. Translate analytical findings into executive-level narratives, shaping strategic media decisions through clearly communicated insights and recommendations.
6. Drive innovation in marketing measurement, encouraging the adoption of advanced AI/ML methods, causal inference techniques, and automation.
7. Establish performance metrics and KPIs for campaign evaluation, ensuring consistency, transparency, and impact in media reporting.
8. Champion a culture of experimentation and continuous improvement, including A/B testing, lift studies, and synthetic control methods.

What You'll Bring:

1. Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Data Science, Engineering); MBA or PhD a strong plus.
2. 10+ years of analytics experience, including 3+ years managing high-performing analytics or data science teams.
3. Deep expertise in marketing/media analytics, attribution modeling, and campaign performance evaluation.
4. Proven ability to lead cross-functional initiatives that span technical and business domains.
5. Strong technical proficiency in SQL, Python, R, and familiarity with data science methodologies and BI tools like Tableau or Power BI.
6. Excellent interpersonal skills, with the ability to present to and influence executive leadership.
7. Track record of scaling analytical capabilities in a complex, fast-paced environment.
8. Experience with marketing platforms, customer data environments, and media mix measurement is highly desirable.

This role is ideal for a strategic, hands-on analytics leader who is passionate about advancing the science of marketing measurement while driving real business value. If you're ready to lead a team at the forefront of marketing analytics innovation, we want to hear from you.