Sr. Associate, Media Science and Analytics

Citi; Irving (TX); Hybrid; USD 87,000 - 131,000; Full time

Benefits offered by this job

Incentives

Medical, dental & vision

401(k)

Life, accident, and disability ins.

Wellness programs

Paid time off

Paid holidays

Job summary

Citi is seeking a seasoned measurements leader for its Media Sciences team in Irving, TX. You will own Citi’s media measurement framework, deliver performance reporting, attribution strategy, and incrementality testing, while partnering with internal teams to enable data-driven media optimization.

The role focuses on executive-level storytelling, cross-functional stakeholder management, and advancing measurement roadmaps in a fast-paced, regulated environment.

Qualifications

• 5-8 years of experience in media measurement and analytics.
• Strong understanding of media planning principles and digital media platforms.
• Excellent data storytelling and presentation skills.
• Ability to influence senior leadership and manage cross-functional stakeholders.

Responsibilities

• Lead development and execution of Citi’s media measurement framework.
• Collaborate with media, adtech, product, and LOBs to enable data-driven decisions.
• Oversee attribution measurement and reporting for all lines of business.
• Synthesize data from multiple sources into clear insights for senior stakeholders.
• Support measurement roadmaps, test-and-learn agendas, and advanced analytics studies.
• Engage with vendors to evaluate measurement methodologies.

Job description

The Media Sciences team leads the transformation of Citi’s media investment and measurement, while delivering positive return on marketing investment and future-proofing our business. The team works in close partnership with US and Global Digital Media, Analytics, Acquisitions, Advertising and Product Management teams.

Responsibilities

• Lead the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses
• Stakeholder management: Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data driven decision making for media strategy and optimization and identify their measurement requirements.
• Operational Excellence: Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders
• Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders
• Accountability: Support the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross-channel measurement
• Vendor Management: Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions.
• Thought Leadership: This role will serve as a subject matter expert in measurement – ability to speak to different measurement methodologies, measurement landscape and industry changes. Simplify complex measurement terminology into compelling narrative for senior stakeholders across the org.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 5-8 years’ experience within media measurement and analytics, either on the client side, agency side or publisher side
• Solid understanding of media planning principles, digital and emerging media platforms. Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)
• Expertise in media measurement approaches including attribution, MMM, ad effectiveness and incrementality testing
• Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership
• Outstanding data storytelling skills, communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization.
• Should be able to independently support and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
• Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven
• Must be process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams
• Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders
• Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact.

Education

• Bachelors/University degree or equivalent experience (Masters or Bachelor’s degree in Business Analytics, Marketing, Business, Finance, Statistics. Advanced degree preferred)

Job Family Group

Marketing

Job Family

Digital & Social Media Marketing

Time Type

Full time

Primary Location

Irving Texas United States

Primary Location Full Time Salary Range

$87,360.00 - $131,040.00

Benefits

• discretionary and formulaic incentive and retention awards
• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation)
• paid time off packages, including unplanned time off (sick leave)
• paid holidays

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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