Sr Analyst, Consumer Insights

Gildan Yarns; Winston-Salem, Northern (NC, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Gildan is seeking a Sr. Analyst Consumer Insights to voice the consumer across product, marketing and sales. You will collaborate with Directors and product teams to inform decisions that drive innovation and market share.

Responsibilities include leading innovation, shopper and GTM insights projects, and providing analytics support with cross tabs and proofing decks. A strong background in both qualitative and quantitative research is required.

Qualifications

• Education: University degree; 10+ years experience if no degree.
• 6+ years experience in consumer insights or related field.
• Strong consumer focus and understanding of retail decision-making.

Responsibilities

• Lead innovation insights projects through the pipeline (DIY surveys, insights community).
• Lead shopper insights analytics such as hierarchy and PDP shopability.
• Co-manage GTM insights: packaging, naming, pricing, creative development through qual/AI testing.
• Provide analytic support and reporting to the Director and Sr. Manager Consumer Insights.

Skills

Consumer insights

Self-starter

Presenter

Strategic thinking

Quant/Qual research

Questionnaire design

DIY research tools

Data analysis & reporting

Education

University degree

Tools

Decipher

Qualtrics

Forsta Plus

SPSS

Job description

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com .

The opportunity

The Sr. Analyst Consumer Insights represents the voice of the consumer. This position works closely with a variety of business partners, including the Director and Sr. Manager on the Insights team as well as product management teams, brand marketing and the sales organization. Consumer insights are used to inform business and brand decisions that drive innovation, market share and sales.

The role

• Innovation Insights: Co-manage and/or lead innovation insights projects through our innovation pipeline. This includes DIY survey tools and insights community platforms, inclusive of planning, executing, reporting and presenting insights. Collaboration with product development teams with consumer-led ideation, concept screens and wear tests, as wells as prototype and competitive products.
• Shopper Insights: Lead analytic and qualitative insights, such as shopper hierarchy and decision trees, merchandising and PDP shopability.
• Go-To-Market Insights: Co-manage and/or lead packaging, naming, pricing and creative development through qual, qual and AI testing.
• Team Support: Work with Director Consumer Insights and Sr. Manager Consumer Insights through analytic quantitative support and reporting, including cross tabs and proofing decks.

The requirements

Education Required

• University Degree, in lieu of degree will require 10+ years of related work experience.

Experience Required

• 6+ years.

Key Competencies and Success Factors

• Consumer focused and understands the realities of retail and how consumers make decisions across channels
• Motivated self-starter with ability to prioritize
• Capable presenter and comfortable in front of leadership
• Comfortable flexing based on shifting business priorities
• Strategic thinking capability – can see the big picture and translate insights into actionable recommendations
• Experience with executing and managing a range of quantitative and qualitative consumer research, including experience with insights vendors
• Experience with writing questionnaires.
• Programming proficiency in DIY research tools and platforms (Decipher, Qualtrics, Forsta Plus, SPSS, etc.)
• Ability to analyze, report and deliver results

What’s in it for you?

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages

Find your fit with us

We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.