Brand Marketing Analyst

Gildan; Winston-Salem (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Mentorship programs

Development opportunities

Attractive benefits

Job summary

Gildan, a leading apparel manufacturer, seeks a dynamic Marketing Brand Analyst to join the marketing team. You will analyze brand performance, support the development and execution of marketing campaigns, and help manage brand assets and budgets.

You will conduct market research, monitor metrics, and provide actionable insights. The role involves coordinating with product, media, creative, legal, and site teams, fostering vendor relationships, and staying current with branding best practices.

Qualifications

• Bachelor's degree with 1+ year(s) work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.
• Understanding of marketing principles, social marketing and brand management

Responsibilities

• Assist in the development and execution of brand strategies to enhance brand awareness and market positioning.
• Support the creation and implementation of marketing campaigns, including digital, social media, content creators and traditional marketing efforts.
• Manage and maintain brand assets, including logos, images, marketing materials, and model contracts
• Process marketing invoices and assist with brand budget management.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats.
• Monitor and analyze brand performance metrics, providing actionable insights and recommendations.
• Assist in the planning and execution of events, promotions, and product launches.
• Work closely with cross-functional teams, including product management, media, creative, legal, email & site teams, etc. to ensure cohesive marketing efforts.
• Foster strong relationships with external partners, agencies, and vendors.
• Stay up-to-date with industry trends and best practices in branding and marketing.

Skills

Brand marketing

Marketing analytics

Communication

Team collaboration

Project management

Creative thinking

Education

Bachelor's degree

Tools

Marketing analytics tools

Job description

Who We Are

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.

Who We Are

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada. Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com.

The opportunity

We are seeking a dynamic and detail-oriented Marketing Brand Analyst to join our team. This role will support the marketing department by analyzing brand performance, managing administrative tasks, and assisting in the development and execution of marketing strategies.

The role

• Assist in the development and execution of brand strategies to enhance brand awareness and market positioning.
• Support the creation and implementation of marketing campaigns, including digital, social media, content creators and traditional marketing efforts.
• Manage and maintain brand assets, including logos, images, marketing materials, and model contracts
• Process marketing invoices and assist with brand budget management.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats.
• Monitor and analyze brand performance metrics, providing actionable insights and recommendations.
• Assist in the planning and execution of events, promotions, and product launches.
• Work closely with cross-functional teams, including product management, media, creative, legal, email & site teams, etc. to ensure cohesive marketing efforts.
• Foster strong relationships with external partners, agencies, and vendors.
• Stay up-to-date with industry trends and best practices in branding and marketing.

The Requirements

Education/ Experience

• Bachelor's degree with 1+ year(s) work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Specific Skills Or Experience Required

• 1+ years of experience in brand marketing or a related role
• Understanding of marketing principles, social marketing and brand management

Job Specific Competencies

• Excellent written and verbal communication skills.
• Proficiency in marketing analytics tools and software.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively in a team environment.
• Strong project management and organizational skills.
• Knowledge of current marketing trends and best practices.

What’s in it for you?

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages

We thank all applicants for their interest, however, only those selected for interviews will be contacted.

Find your fit with us

We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.