Sponsorships Ops Lead: Activations & Insights

Jobtailor; Massachusetts; On-site; USD 90,000 - 120,000; Full time

Job summary

Jobtailor is seeking a Sponsorships Manager to lead planning and execution of marketing sponsorship activations across sports and entertainment partnerships in the United States. You will own budget planning, asset strategy, and measurement of results, delivering executive-ready summaries for senior leadership.

Collaborate with Marketing Leadership to optimize activations, analyze KPIs, and present actionable insights while ensuring sponsorships meet divisional KPIs and strategic goals.

Qualifications

• Demonstrated experience providing customer-driven solutions.
• Demonstrated experience developing, executing and communicating consumer facing activations.
• Strong budget management knowledge.
• Solid marketing concepts, strategies, practices and tools understanding.
• Experience managing multiple, moderate to complex projects.
• Data-informed planning and analytical decision-making.

Responsibilities

• Support the Sponsorships Team and Marketing Division.
• Own budget planning and management, contracted ticket and hospitality asset strategy and execution, and measurement of results across sponsorship marketing programs.
• Provide analysis and assistance for budgeting, financial planning, and asset optimization across sports and entertainment partnerships.
• Act as day-to-day lead for assigned marketing sponsorships.
• Develop executive summaries and sponsorship activation recaps for senior leadership.
• Collaborate with Marketing Leadership to assess needs and determine activation objectives.
• Oversee resources, analyze data, and develop recommendations targeting customers, markets, and product opportunities.
• Identify, develop, and manage budgets and plans across assigned sponsorships.
• Lead planning and implementation of marketing activations aligned with strategy and KPIs.
• Provide logistical support for sponsorship-related programming.
• Plan, develop, and distribute integrated communications for promotions and events.
• Research and analyze metrics from sponsorship activations and digital campaigns.
• Communicate sponsorship results with leadership and partner contacts.
• Collaborate with Media, Social Media, Digital, Creative, Brand, Advertising, Field Marketing, and agencies.
• Negotiate, review, and edit sponsorship contracts and proposals.
• Manage and execute sponsorship assets supporting sales incentives and recognition.
• Complete other assignments or projects as required.

Skills

Budget Management

Sponsorship Activation

Data Analysis

Project Management

Executive Presentations

KPI Analysis

Contract Negotiation

Job description

Jobtailor is seeking a Sponsorships Manager to lead planning and execution of marketing sponsorship activations across sports and entertainment partnerships in the United States. You will own budget planning, asset strategy, and measurement of results, delivering executive-ready summaries for senior leadership.

Collaborate with Marketing Leadership to optimize activations, analyze KPIs, and present actionable insights while ensuring sponsorships meet divisional KPIs and strategic goals.