Sponsorship Strategy Lead: Brand Growth & Activations

American Family Insurance; Madison (WI); Hybrid; USD 99,000 - 167,000; Full time

Benefits offered by this job

401(k) contribution

Pension plan

Annual incentive

Paid holidays

Paid time off

Job summary

American Family Insurance seeks a Lead Sponsorships Strategist to lead the strategy, planning, and execution of high-profile, consumer-facing sponsorships that drive brand awareness, fan engagement, and business growth.

In this flex office/home role (minimum 10 days per month from Madison, WI), you will partner with Marketing Sponsorships leadership, coordinate with agencies and stakeholders, manage budgets, analyze KPIs, and ensure sponsorship experiences deliver measurable impact while

Qualifications

• Experience designing high-profile sponsorship strategies.
• Ability to present to senior leadership.
• Strong project management across complex programs.
• Proven ability to analyze KPIs and translate into actions.
• Travel up to 25%.

Responsibilities

• Lead the development of sponsorship strategy and activation plans.
• Collaborate with marketing leadership and creative agencies.
• Manage budgets, timelines, and cross-functional teams.
• Analyze sponsorship performance and communicate results to stakeholders.
• Drive growth through optimized sponsorship assets.

Skills

Sponsorship strategy

Executive communication

Project management

Data-driven decision making

Stakeholder management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

PowerPoint

Excel

CRM systems

Job description

American Family Insurance seeks a Lead Sponsorships Strategist to lead the strategy, planning, and execution of high-profile, consumer-facing sponsorships that drive brand awareness, fan engagement, and business growth.

In this flex office/home role (minimum 10 days per month from Madison, WI), you will partner with Marketing Sponsorships leadership, coordinate with agencies and stakeholders, manage budgets, analyze KPIs, and ensure sponsorship experiences deliver measurable impact while