Lead Sponsorships Strategist

Jobtailor; Madison (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Jobtailor in Madison, WI is seeking an experienced Sponsorships Manager to lead strategy, planning, and execution of high-profile consumer-facing sponsorships. You will manage relationships with partners and agencies, maximize sponsorship value, and align investments with strategic priorities.

You will develop integrated strategies to optimize assets, drive performance, and report results to marketing leadership. Travel up to 25% may be required and executive-ready presentations are essential.

Qualifications

• Demonstrated experience in sponsorships, practices and tools.

Responsibilities

• Lead strategy, planning, and execution of high-profile, consumer-facing sponsorships.
• Manage relationships with partners, agencies, and key stakeholders.
• Maximize the value of sponsorship investments and align with strategic priorities.
• Develop integrated strategies and optimize sponsorship assets and benefits using insights.
• Drive performance against business objectives and KPIs.
• Provide leadership and direction for sponsorship and brand experiences.
• Establish and develop the Marketing Sponsorships unit’s strategic vision.
• Research sponsorship marketing trends and program effectiveness.
• Assess needs for partnership activations.
• Collaborate with marketing leadership and agencies on sponsorships and contracts.
• Report to Senior Manager, Sponsorships, Partnerships & Events.

Skills

Project Management

Data Analysis

Executive Communication

Strategic Planning

Tools

Budget Development

Job description

• Lead strategy, planning, and execution of high-profile, consumer-facing sponsorships
• Manage relationships with assigned partners, agencies, and key stakeholders
• Maximize the value of sponsorship investments and align them with strategic priorities
• Develop integrated strategies and optimize sponsorship assets and benefits using insights
• Drive performance against business objectives and key performance indicators
• Provide leadership and direction for sponsorship and brand experiences
• Establish and develop the Marketing Sponsorships unit’s strategic vision
• Develop high-profile marketing sponsorship strategies with marketing leadership and creative agency partners
• Research sponsorship marketing trends and program effectiveness
• Assess needs and objectives for partnership activations
• Contribute to portfolio evolution and future marketing growth goals
• Lead projects, project teams, and project phases for high-profile initiatives
• Manage portfolio activities including executive summaries, activation recaps, data analysis, and budget development and management
• Plan, implement, and manage sponsorship activations aligned with marketing strategy and divisional KPIs
• Analyze activation, digital campaign, and community support metrics to measure and optimize performance
• Communicate sponsorship results to marketing leadership and key partners
• Collaborate with marketing leadership, Creative Agency Teams, Sourcing and Procurement, and Legal on sponsorships, activations, and contracts
• Report to the Senior Manager, Sponsorships, Partnerships & Events
• Complete other assignments or participate in projects as required

Requirements

• Demonstrated experience providing customer-driven solutions, support, or service
• Demonstrated experience effectively executing high level executive communication and presentations
• Demonstrated experience communicating complex marketing concepts to all levels of management
• Demonstrated experience managing multiple complex projects
• Extensive knowledge and understanding of marketing concepts, strategies, sponsorships, practices and tools
• Demonstrated experience overseeing high-level and larger scale sponsorships and events
• Demonstrated experience in strategic planning and analytical thinking
• Demonstrated experience in data informed planning and decision making
• Up to 25% travel required
• Experience supporting a Marketing Sponsorship budget process
• Experience delivering executive-ready presentations
• Experience analyzing KPIs and presenting actionable insights
• Must work a minimum of 10 days per month from Madison, WI
• Must not require current or future sponsorship for employment
• Successful applicable background checks
• Must sign a non-disclosure agreement for proprietary information, trade secrets, and inventions

Core Competencies

Demonstrates expertise in developing and executing high-profile marketing sponsorship strategies, managing complex projects, and analyzing performance metrics to drive business objectives. Strong ability to communicate effectively with stakeholders and deliver executive-ready presentations.

Highest-signal resume keywords

• Sponsorship Strategy Development
• Project Management
• Data Analysis
• Executive Communication
• Marketing Concepts and Strategies

Hard Skills

• Sponsorship Management
• Strategic Planning
• Data Informed Decision Making
• KPI Analysis
• Budget Development and Management

Soft Skills

• Customer-Driven Solutions
• Complex Project Management
• Effective Communication
• Analytical Thinking

Industry Keywords

• Marketing Sponsorships
• Consumer-Facing Sponsorships
• Marketing Strategy
• Activation Recaps
• Community Support Metrics