Hybrid Sponsorships Operations Lead – Budget & Activations

American Family Insurance Agency Staff; Madison (WI); Hybrid; USD 80,000 - 131,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) with company match

Pension plan

Paid holidays

Paid time off

Student loan repayment

Paid family leave

Job summary

American Family Insurance is seeking a Senior Sponsorships Operations Advisor to own budgeting and asset strategy for sports and entertainment partnerships. In a flex office/home role, you will drive planning, manage budgets, and measure impact across sponsorship programs.

You will report to the Senior Manager, Sponsorships, Partnerships & Events. You will collaborate with Marketing and cross-functional teams to activate partnerships, analyze metrics, and ensure alignment with divisional KPIs

Qualifications

• Experience managing marketing sponsorship budgets.
• Ability to develop executive summaries and activation recaps.
• Strong budgeting, planning, and data-driven decision making.
• Excellent communication across all levels and teams.
• Experience coordinating multiple sponsorships and events.
• Travel up to 10%.

Responsibilities

• Lead day-to-day sponsorship management for regional activations.
• Create executive summaries and activation recaps for leadership.
• Collaborate with marketing to set objectives for partnerships.
• Oversee resource synchronization and analyze data for recommendations.
• Develop budgets and plans across Sponsorships.
• Plan and implement sponsorship activations aligned with strategy.
• Provide logistical support for programs.
• Develop and distribute integrated communications for promotions/events.
• Analyze metrics from activations and campaigns to optimize KPIs.
• Communicate sponsorship results to leadership and partners.
• Coordinate with Media, Social, Digital, Brand, Agencies to bring activations to market.
• Negotiate and edit contract elements with stakeholders/AGs.
• Manage sponsorship assets to support sales incentives.

Skills

Budget management

Marketing concepts

Data-informed planning

Project management

Stakeholder communication

KPI analysis

Job description

American Family Insurance is seeking a Senior Sponsorships Operations Advisor to own budgeting and asset strategy for sports and entertainment partnerships. In a flex office/home role, you will drive planning, manage budgets, and measure impact across sponsorship programs.

You will report to the Senior Manager, Sponsorships, Partnerships & Events. You will collaborate with Marketing and cross-functional teams to activate partnerships, analyze metrics, and ensure alignment with divisional KPIs