Sponsorship Sales Exec – University Athletics

Playfly Sports; Blacksburg (VA); On-site; USD 70,000 - 80,000; Full time

Job summary

Playfly Sports is seeking a Sr. Account Executive/Account Executive, Sponsorship Sales to join our Blacksburg-based team. The role partners with the GM to pitch and close enterprise sponsorship agreements for university athletics assets.

The candidate will generate incremental sponsorship revenue, develop sales plans, and manage client relationships in a competitive, team-oriented environment. On-site work in Blacksburg, VA with travel for client presentations as needed.

Qualifications

• 3–5 years of direct sales experience in the sports multi-media environment.
• Experience with integrated and “conceptual” sales.
• Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients.
• Outstanding communication skills are essential for interactions with clients, operational leaders and other senior executives.
• Demonstrated professional sales presentation skills.

Responsibilities

• Assist in developing and executing a sales plan.
• Identify potential sponsors for the university sports property through networking with the university stakeholders and business partners, researching local, regional and national brands.
• Work with Playfly Sports Properties and the university sports property General Manager to create sales inventory, revenue projections and overall sponsorship strategy for the university athletics assets.
• Develop sales presentations for new marketing partners by incorporating research, category dynamics and a clear understanding of partner’s marketing goals.
• Create sales proposals and draft/negotiate contracts.
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process.
• Entertain and cultivate sponsors in non-game related settings.
• Prepare end-of-year recaps for sponsors.
• Represent the university sports property, the university, and Playfly Sports Properties in a professional manner.
• Research sports sponsorship industry and stay current with relevant market trends and conditions.
• Understand and leverage Playfly business units in order to leverage new business areas, leads, and categories.
• Prospect, meet, and close new and renewal corporate sponsorships.

Skills

Sales experience in sports

Integrated sales

Conceptual sales

Strong communication

Presentation skills

Education

Bachelor's degree

Job description

Playfly Sports is seeking a Sr. Account Executive/Account Executive, Sponsorship Sales to join our Blacksburg-based team. The role partners with the GM to pitch and close enterprise sponsorship agreements for university athletics assets.

The candidate will generate incremental sponsorship revenue, develop sales plans, and manage client relationships in a competitive, team-oriented environment. On-site work in Blacksburg, VA with travel for client presentations as needed.