Sponsorship Activation & Partnerships Coordinator

Learfield; Berkeley, Northern (CA, KY); Hybrid; USD 30,000 - 45,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Health Savings Account

Life insurance

Flexible Paid Time Off

Parental Leave

20 paid holidays

401(k) + Match

Disability insurance

Job summary

Learfield is seeking a Partnerships Coordinator to support sponsorship activations on campus within our Sports Properties team. You will handle day-to-day fulfillment, track assets, and coordinate with university staff and brand partners to deliver campaigns smoothly.

This hands-on role requires strong organization, detail, and communication. It offers growth opportunities in sports sponsorship and event logistics while supporting gameday operations and partner relations.

Qualifications

• Some experience in marketing, partnerships, events, or a related field (internships or early career welcome)
• Strong organizational skills with high attention to detail
• Clear and professional communication skills, both written and verbal
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment
• Team-oriented mindset with a willingness to take initiative and support where needed
• Proficiency in Microsoft Office (Word, PowerPoint, Excel)

Responsibilities

• Support activation and fulfillment of corporate partnership agreements across traditional, digital, and in-venue platforms
• Serve as liaison between the property team, university staff, and brand partners to ensure smooth delivery of partner assets
• Build and maintain relationships with partners, athletic department staff, and internal stakeholders
• Track inventory and maintain accurate records of sponsorship elements and deliverables
• Assist with gameday operations including setup, signage, hospitality, and promotions
• Supervise gameday staff as needed to support on-site execution
• Provide proof-of-performance documentation for fulfilled partnership elements
• Support admin tasks like budget tracking, invoicing, and expense reporting
• Contribute to partner recap presentations and internal reporting
• Collaborate cross-functionally with sales, digital, and marketing to ensure seamless execution

Skills

Marketing & Partnerships

Event coordination

Organizational skills

Communication skills

Multitasking

Education

Bachelor's degree in related field

Tools

Microsoft Office

Job description

Learfield is seeking a Partnerships Coordinator to support sponsorship activations on campus within our Sports Properties team. You will handle day-to-day fulfillment, track assets, and coordinate with university staff and brand partners to deliver campaigns smoothly.

This hands-on role requires strong organization, detail, and communication. It offers growth opportunities in sports sponsorship and event logistics while supporting gameday operations and partner relations.