Sponsorship Activation Manager — Events & Partnerships

EverWonder; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Job summary

Players Era is seeking a Manager, Account Activation to own delivery of partner commitments across high-profile college-sports events. You will convert contracts into a complete inventory of deliverables, manage the activation calendar, and coordinate with a network of partners and internal teams to ensure flawless execution.

You will oversee asset trackers, run-of-show, approvals, and proofs of performance, ensuring on-time delivery and high-quality partner experiences during events across the

Qualifications

• 2–4 years in sponsorship activation, partnership fulfillment, event production or account management.
• Hands-on experience managing production, broadcast, hospitality or game-presentation vendors and holding them to scope, schedule and standard.
• Deep working knowledge of event marketing operations and logistics: credentials, signage and build, ticket and hospitality fulfillment, talent logistics, run of show.
• Experience leading creative and brand approval processes involving multiple stakeholders and rights holders.

Responsibilities

• Own contractual delivery. Break every partner agreement into a master asset and deliverable tracker covering media units, signage and on-site presence, hospitality and tickets, athlete appearances and NIL content, digital and social, broadcast integrations and event-specific programs.
• Run the activation calendar. Build and manage the integrated activation timeline across the Volleyball Showcase, Men's Championship, Women's Basketball Showcase and international events.
• Coordinate execution partners. Serve as the day-to-day point of contact for partner deliverables with our partners and vendors, issuing briefs, confirming scope and specifications, and holding to deadlines.
• Assure quality. Establish and enforce QA standards for partner execution, including signage checks, broadcast verification, and on-site logistics.
• Lead the approvals process. Manage submission, review and approval of partner creative and brand usage across channels.
• Capture proof of performance. Collect photography, broadcast logs, impressions, social metrics and attendance data for recap materials.
• Manage budgets and vendors. Own activation budgets, vendor scopes, POs and reconciliation; coordinate with finance on milestones.
• Run the on-site operation. Lead activation weeks, load-in/out, hospitality experiences and athlete appearances.
• Build the playbook. Document procedures and templates to scale; mentor coordinators and staff.
• Work with content and production. Align timelines and production specs with the content team for partner assets.
• Close the loop with sales and leadership. Keep leadership updated on fulfillment status and proofs for renewal.
• Anticipate. Flag risks and propose solutions to maximize partner value.

Skills

Sponsorship activation

Event production

Account management

Vendor coordination

Tools

Excel

PowerPoint

CRM

Job description

Players Era is seeking a Manager, Account Activation to own delivery of partner commitments across high-profile college-sports events. You will convert contracts into a complete inventory of deliverables, manage the activation calendar, and coordinate with a network of partners and internal teams to ensure flawless execution.

You will oversee asset trackers, run-of-show, approvals, and proofs of performance, ensuring on-time delivery and high-quality partner experiences during events across the