Sponsorship & Activation Lead – Live Events & Partnerships

Legends Global; Lansing (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Legends Global is seeking a Sponsorship and Activation Manager in Lansing, MI to drive revenue growth by securing sponsorship partnerships and executing activations that boost brand visibility across events and campaigns.

You will identify prospective sponsors, negotiate agreements, manage deliverables, and oversee special events from planning through post-event recap, collaborating with operations, sales, marketing, and creative teams.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, Sports Management, or a related field is required or preferred.
• 1–3 years of experience in sponsorship, partnerships, event marketing, or brand activation—venue or live events experience is a plus.
• Strong organizational and communication skills are essential.
• Ability to work flexible hours, including evenings, weekends, and holidays as required by events.

Responsibilities

• Plan, coordinate, and execute venue-hosted special events from concept through post-event evaluation, ensuring exceptional guest experiences and successful event delivery.
• Develop and implement sponsorship strategies that attract new partners and align with organizational goals.
• Build and maintain relationships with sponsors, agencies, vendors, and internal stakeholders to support activation efforts.
• Collaborate with operations, food and beverage, sales, marketing, events, and creative teams for seamless planning and execution.
• Create and manage event and sponsorship budgets, timelines, contracts, and deliverables within budget.

Skills

Strong organizational skills

Excellent written and verbal communic

Detail-oriented

Ability to work flexible hours

Education

Bachelor’s degree in marketing, Communications, Business, Sports Management, or a related field

Tools

Microsoft Office Suite

PowerPoint

Excel

Adobe Creative Suite or Canva

Job description

Legends Global is seeking a Sponsorship and Activation Manager in Lansing, MI to drive revenue growth by securing sponsorship partnerships and executing activations that boost brand visibility across events and campaigns.

You will identify prospective sponsors, negotiate agreements, manage deliverables, and oversee special events from planning through post-event recap, collaborating with operations, sales, marketing, and creative teams.