Sponsorship Activation & Brand Partnerships Manager

Atlanta Falcons; Flowery Branch (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

Atlanta Falcons is seeking a Manager, Brand and Digital Partnerships to lead sponsor-driven activation across digital, social, content and community platforms, partnering with Corporate Partnerships and Marketing to ensure authentic, revenue-generating brand integrations. You will manage workflows, measure performance, and maximize partner value through measurable programs.

In this role, you will develop new sponsorship concepts, track performance, and translate fan data into opportunities while

Qualifications

• Four-year degree is required.
• 5-7 years in partnership marketing, sponsorship strategy, or related fields.
• Experience managing sponsor campaigns and integrated brand programs.
• Experience analyzing content performance and translating insights.
• Cross-functional marketing experience is preferred.
• Sports experience preferred.
• Knowledge of sponsorship monetization, digital content strategy, and fan engagement.
• Experience with Monday.com is preferred.

Responsibilities

• Serve as the primary marketing activation lead for sponsorship programs across digital, social, content, marketing, and community platforms.
• Manage day-to-day workflow, timelines, approvals, and stakeholder communication.
• Maintain activation management through Monday.com.
• Collaborate with multiple teams and external partners to execute sponsor campaigns.
• Review sponsorship concepts against strategy, audience, and feasibility.
• Identify opportunities to create new sponsorable platforms generating incremental revenue.
• Track, measure, and report performance of sponsored content and initiatives.
• Use insights to inform future sponsorship opportunities and optimization.
• Support integration of sponsored community relations initiatives.
• Stay informed on digital trends and sponsorship best practices.

Skills

Digital marketing

Sponsorship integration

Content strategy

Social media

Project management

Cross-functional collaboration

Data-driven insights

Strong communication

Education

Bachelor's degree

Tools

Monday.com

Job description

Atlanta Falcons is seeking a Manager, Brand and Digital Partnerships to lead sponsor-driven activation across digital, social, content and community platforms, partnering with Corporate Partnerships and Marketing to ensure authentic, revenue-generating brand integrations. You will manage workflows, measure performance, and maximize partner value through measurable programs.

In this role, you will develop new sponsorship concepts, track performance, and translate fan data into opportunities while