Senior Digital Performance Marketing Lead

Mercedes-Benz Stadium; Atlanta (GA); On-site; USD 90,000 - 150,000; Full time

Job summary

Mercedes-Benz Stadium is seeking a Senior Performance Marketing Manager to lead paid digital media initiatives for Falcons ticket sales, sponsorships, and content promotion in a fast-paced environment.

You will oversee end-to-end campaign setup across platforms, collaborate with analytics, sales, and creative teams, and drive performance through data-driven optimization and ROI-focused decisions.

Qualifications

• Four-year college degree required.
• Five+ years of full-time marketing experience in fast-paced environments.
• Experience in digital performance marketing and paid media.
• Strong understanding of analytics and digital ad platforms.

Responsibilities

• Develop and execute paid digital media strategies for ticket sales, sponsorships, and content engagement.
• Set up end-to-end campaigns across platforms including creative, messaging, targeting, budget, and tracking.
• Collaborate with analytics, sales, marketing, and digital teams to optimize performance.
• Stay updated on industry trends to maximize ROI.
• Manage audience segmentation using first-party data, retargeting, lookalikes, and suppression.
• Ensure brand messaging aligns with Falcons’ voice and content strategy.

Skills

Digital marketing

Performance marketing

Analytics

Copywriting

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Meta Business Suite

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

YouTube

TikTok

Job description

Mercedes-Benz Stadium is seeking a Senior Performance Marketing Manager to lead paid digital media initiatives for Falcons ticket sales, sponsorships, and content promotion in a fast-paced environment.

You will oversee end-to-end campaign setup across platforms, collaborate with analytics, sales, and creative teams, and drive performance through data-driven optimization and ROI-focused decisions.