Manager, Brand and Digital Partnerships

Atlanta Falcons; Flowery Branch (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

Atlanta Falcons is seeking a Manager, Brand and Digital Partnerships to lead sponsor-driven activation across digital, social, content and community platforms, partnering with Corporate Partnerships and Marketing to ensure authentic, revenue-generating brand integrations. You will manage workflows, measure performance, and maximize partner value through measurable programs.

In this role, you will develop new sponsorship concepts, track performance, and translate fan data into opportunities while

Qualifications

• Four-year degree is required.
• 5-7 years in partnership marketing, sponsorship strategy, or related fields.
• Experience managing sponsor campaigns and integrated brand programs.
• Experience analyzing content performance and translating insights.
• Cross-functional marketing experience is preferred.
• Sports experience preferred.
• Knowledge of sponsorship monetization, digital content strategy, and fan engagement.
• Experience with Monday.com is preferred.

Responsibilities

• Serve as the primary marketing activation lead for sponsorship programs across digital, social, content, marketing, and community platforms.
• Manage day-to-day workflow, timelines, approvals, and stakeholder communication.
• Maintain activation management through Monday.com.
• Collaborate with multiple teams and external partners to execute sponsor campaigns.
• Review sponsorship concepts against strategy, audience, and feasibility.
• Identify opportunities to create new sponsorable platforms generating incremental revenue.
• Track, measure, and report performance of sponsored content and initiatives.
• Use insights to inform future sponsorship opportunities and optimization.
• Support integration of sponsored community relations initiatives.
• Stay informed on digital trends and sponsorship best practices.

Skills

Digital marketing

Sponsorship integration

Content strategy

Social media

Project management

Cross-functional collaboration

Data-driven insights

Strong communication

Education

Bachelor's degree

Tools

Monday.com

Job description

The pivotal role of Manager, Brand and Digital Partnerships within Arthur Blank Sports & Entertainment centers on developing, executing, and optimizing sponsor-supported digital, social, marketing, and community initiatives for the Atlanta Falcons. This position serves as a key connection point between Corporate Partnerships and the Atlanta Falcons Marketing organization, ensuring brand integrations are executed authentically, effectively, and in alignment with organizational objectives. The Manager will lead the execution of contracted marketing assets across Atlanta Falcons digital, social, content, and community platforms while collaborating closely with Corporate Partnerships to identify new revenue opportunities and develop innovative sponsor-supported programs. This role is responsible for managing activation workflows, maintaining partner satisfaction, measuring performance, and ensuring all sponsored initiatives align with platform strategy and fan engagement objectives. In partnership with Brand and Digital Partnerships leadership, this position will contribute to the growth of the Atlanta Falcons sponsorship business through strategic ideation, operational excellence, and data-driven insights. The goal is to maximize partner value, strengthen sponsor integration across Falcons owned platforms, and drive revenue growth through innovative and measurable marketing partnerships.

ROLES & RESPONSIBILITIES

• Serve as the primary marketing activation lead for Atlanta Falcons sponsorship programs across digital, social, content, marketing, and community platforms.
• Manage day-to-day workflow, timelines, approvals, and stakeholder communication related to sponsored marketing initiatives.
• Maintain project accountability and activation management through Monday.com.
• Collaborate with Corporate Partnerships, Marketing, Digital, Creative, Community Relations, and external partners to successfully execute sponsor-supported campaigns.
• Partner with Digital and Marketing teams to review, align, and approve sponsorship concepts against platform strategy, audience expectations, content standards, and executional feasibility.
• Work with Director of Partnership Marketing in all aspects of season preparation, maintaining continuous alignment on partnership priorities
• Identify opportunities to create new sponsorable digital, social, and marketing platforms that generate incremental partnership revenue.
• Participate in partner ideation and sales support discussions to help develop marketable sponsorship concepts and programs.
• Track, measure, and communicate the performance of sponsored content and marketing initiatives through comprehensive reporting and partner recaps.
• Leverage performance insights and fan engagement data to inform future sponsorship opportunities and optimization strategies.
• Support the integration of sponsored community relations initiatives
• Maintain a strong understanding of digital trends, platform innovations, and sponsorship best practices to support revenue generation and partner success.
• Contribute to the development and evolution of Atlanta Falcons digital and marketing sponsorship inventory.

QUALIFICATIONS / EDUCATIONAL REQUIREMENTS

• Four-year degree.
• Minimum 5-7 years of experience in partnership marketing, sponsorship strategy, digital marketing, social media, content marketing, or a related field.
• Experience managing sponsor-supported marketing campaigns and integrated brand programs.
• Experience analyzing content performance and translating insights into actionable recommendations.
• Demonstrated experience working within a cross-functional marketing organization.
• Experience with professional or collegiate sports is strongly preferred.
• Strong understanding of sponsorship monetization, digital content strategy, and fan engagement.
• Experience with project management software such as Monday.com preferred.

REQUIRED SKILLS

• Strong understanding of digital marketing, social media, content strategy, and sponsorship integration.
• Ability to develop and execute sponsor-supported marketing initiatives across multiple platforms.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to identify and develop new sponsorship opportunities within existing marketing platforms.
• Experience measuring content performance and communicating results through reporting and recaps.
• Ability to collaborate effectively across Marketing, Corporate Partnerships, Creative, and Community Relations teams.
• Strong communication, presentation, and stakeholder management skills.
• Ability to evaluate sponsorship concepts for strategic alignment, audience fit, and executional feasibility.
• Strong analytical mindset with experience utilizing performance data to drive decision-making.
• Ability to work in a fast-paced environment and manage projects from concept through execution.
• Main office will be at Falcons Headquarters in Flowery Branch with one day per week at Mercedes-Benz Stadium.
• Minimal travel.
• We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.