Specialist, Marketing

Priority Dispatch Corp.; Chicago (IL); On-site; USD 50,000 - 70,000; Full time

Job summary

YMCA is seeking a Marketing Specialist to support the execution of campaigns promoting programs, services, and community impact. You will work with marketing leadership and internal partners to implement approved strategies, coordinate campaigns, and track performance, ensuring alignment with brand standards.

The role emphasizes collaboration, attention to detail, and growth within a mission-driven organization, with guidance from senior marketing staff and established campaigns and templates.

Qualifications

• Bachelor’s degree in marketing, communications, or preferred equivalent.
• Minimum of 3-5 years of related work experience.
• Ability to develop campaign strategies, segment, and target audiences for engagement and conversion.
• Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns.
• Ability to achieve results by taking a proactive long-term view of business goals and objectives.

Responsibilities

• Execute marketing campaigns across digital, email, and other channels using established strategies and templates.
• Support assigned portfolios including community hubs and hyperlocal initiatives by coordinating campaign timelines and deliverables.
• Collaborate with internal teams to gather information, clarify needs, and implement approved marketing requests.
• Assist with audience segmentation and messaging using existing data and tools.
• Track campaign performance and prepare basic reports to share results, trends, and recommendations.
• Maintain marketing assets, calendars, and documentation to ensure accuracy and consistency.
• Ensure all materials align with YMCA brand standards, inclusion practices, and organizational policies.
• Work in partnership with marketing leadership, program staff, and other departments to support marketing goals.

Skills

Campaign execution

Audience segmentation

Campaign tracking

Cross-functional collaboration

Brand standards

Communication

Education

Bachelor’s degree in marketing, communications, or equivalent

Job description

The Marketing Specialist supports the execution of marketing campaigns that promote YMCA programs, services, and community impact across assigned portfolios. This role works closely with marketing leadership and internal partners to implement approved strategies, coordinate campaigns, and track performance. The ideal candidate is detail-oriented, collaborative, and eager to grow their marketing skills within a mission-driven organization.This position operates with guidance from senior marketing staff and within established brand, messaging, and campaign frameworks.Scope of Responsibilities:Execute marketing campaigns across digital, email, and other channels using established strategies and templatesSupport assigned portfolios including community hubs and hyperlocal initiatives by coordinating campaign timelines and deliverablesCollaborate with internal teams to gather information, clarify needs, and implement approved marketing requestsAssist with audience segmentation and messaging using existing data and toolsTrack campaign performance and prepare basic reports to share results, trends, and recommendationsSupport testing and optimization efforts such as subject lines, content variations, and scheduling under directionMaintain marketing assets, calendars, and documentation to ensure accuracy and consistencyEnsure all materials align with YMCA brand standards, inclusion practices, and organizational policiesCollaboration & CommunicationWork in partnership with marketing leadership, program staff, and other departments to support marketing goalsParticipate in planning meetings and provide status updates on assigned workCommunicate clearly and professionally with internal stakeholders regarding timelines and deliverablesPortfolio ResponsibilitiesCommunities (hubs/learning sites)Community relationsLocal developmentMinimum and Preferred Qualifications:Bachelor’s degree in marketing, communications, or preferred equivalentMinimum of 3-5 years of related work experienceAbility to develop campaign strategies, segment, and target audiences for engagement and conversionHands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaignsAbility to achieve results by taking a proactive long-term view of business goals and objectives