Development & Marketing Director

Hampshire Regional YMCA; Northampton (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Hampshire Regional YMCA invites applications for a Marketing & Development Director who will lead messaging to the public, members, participants and donors. Reporting to the CEO, this role oversees fundraising, events, donor cultivation, CRM, and communications to advance our mission.

The ideal candidate will bring 5+ years in development, strong project management, relationship building, and proficiency with digital marketing tools and databases.

Qualifications

• Minimum 5 years of progressive experience in development/fundraising, communications, marketing, or a related field.
• Experience in nonprofit or mission-driven organizations is preferred.
• Strong written and verbal communication skills.

Responsibilities

• Oversee development, fundraising, communications and marketing functions.
• Manage donor cultivation, events, and grant reporting.
• Maintain and update online presence including website and social media.
• Coordinate program advertising with directors and ensure brand consistency.
• Lead and participate in leadership team activities and strategic planning.

Skills

Fundraising

Donor relations

Marketing communications

Project management

Relationship building

Event planning

Canva

CRM systems

Microsoft Office

Social media

Education

Bachelor's degree in Marketing, Communications, Nonprofit Management

Tools

Constant Contact

CRM software

Content management systems

Facebook/Instagram

Job description

The Hampshire Regional YMCA is seeking a senior leader to join our team! Under the direction of the CEO, the Marketing & Development Director is the key leadership staff for all YMCA messaging to the public, members, participants, and donors. We are a community-serving organization that reaches a diverse population and provides a huge variety of essential services. This leadership role will also oversee our Y's fundraising efforts including events, donor cultivation, database upkeep, and messaging. Marketing and development efforts at our YMCA will have significant emphasis on sharing our impact with the larger community. The successful candidate is detail-oriented, excellent at project management, enjoys building relationships, and feels connected to our mission of serving ALL, regardless of age, income, or background.Job Duties:Manages, leads and oversees the implementation, development, creation, editing and dissemination of high-quality content for internal and external audiences in a timely way, appropriate to specific marketing channels, within brand standards, and always aligned with our mission and core values.Maintain branch website and social media outlets including Facebook and Instagram.Perform graphic design functions for building signage, program guides, building schedules, program schedules, flyers, etc.Use Constant Contact to share regular correspondence with members and participants.Work with program directors to properly advertise their programs through a variety of programs on a cyclical timeline.Participate in general leadership team functions including attending weekly meetings, contributing to organizational strategic plan and objectives, and general oversight of building.Develop and implement the regular Community Impact fund and other ongoing fundraising efforts.Provide stewardship and communication to donors regarding grant awards and the management and monitoring of the funders’ requirements for recognition.Oversee Capital Campaign and Planned Giving program efforts.Minimum of 5 years of progressive experience in development/fundraising, communications, marketing, or a related field, preferably within a nonprofit or mission-driven organizationProficiency with Microsoft Office Suite (Outlook, Word, Excel, and PowerPoint), Canva, Constant Contact or comparable email marketing platforms, donor/fundraising databases or CRM systems, website content management systems, and social media platforms. Ability to learn and effectively utilize new technology and database systems.Ability to work independently, exercise sound judgment, take initiative, and make decisions within established organizational policies and objectives.Ability to build and maintain strong relationships with donors and prospective donors and demonstrate confidence and professionalism in making fundraising requests and representing the YMCA in the community.