Marketing Communications Specialist

Austin Community College; Lincoln (NE); On-site; USD 40,000 - 60,000; Full time

Job summary

An educational institution in Lincoln is seeking a marketing and community engagement coordinator. This role involves creating press materials, maintaining marketing content, and managing social media presence. The ideal candidate will collaborate with various stakeholders to promote healthy living and social responsibility initiatives. Responsibilities include tracking marketing metrics and planning community events while ensuring brand compliance. This position offers an opportunity to impact local community awareness and engagement.

Responsibilities

• Collaborates with the Department Director to promote healthy living and social responsibility.
• Creates press releases, media advisories, and community announcements.
• Develops and maintains marketing materials and manages social media presence.
• Plans and executes community engagement and recognition events.

Job description

• Collaborates with the Department Director to promote healthy living, social responsibility, and youth development. Serves as a role model for other staff and participants.
• Creates press releases, media advisories, and community announcements. Develops signage, flyers, and digital materials to drive participation and awareness.
• Collaborates with program directors, development staff and executive leadership to create marketing efforts that align with organizational priorities.
• Develops and maintains marketing materials, digital content, and promotional collateral. Manages the YMCA's social media and digital content presence, including weekly newsletters.
• Manages promotional and communication needs for YMCA events and programs and supports fundraising campaigns.
• Plans and executes community engagement and recognition events.
• Tracks marketing metrics and engagement analytics to assess effectiveness and inform strategy.
• Maintains organized content archives, photo libraries, and communication records.
• Creates and maintains positive relationships with media outlets and community partners.
• Gathers and shares impact stories that highlight the YMCA’s work and community benefit.
• Ensures consistent use of the YMCA brand voice, messaging, and visual identity across all communications. Ensures all marketing efforts are fully compliant with the YMCA branding guidelines.
• As a Mandated Reporter, recognizes signs of abuse or neglect and reports to supervisor and the appropriate authorities.

Non‑Essential Duties and Responsibilities

• Performs other tasks and projects as assigned.