Special Events and Promotions Manager

Caesars Entertainment; Iowa; On-site; USD 52,000 - 64,000; Full time

Job summary

Caesars Entertainment in Black Hawk, Colorado is seeking a Promotions and Special Events Manager to lead the strategic development, planning, and execution of all casino promotional programs and events at Horseshoe and Lady Luck. The role focuses on attracting, developing, and retaining slot and table players, with a starting salary based on experience.

The candidate will manage budgets, evaluate financial feasibility, and collaborate across departments to ensure smooth operations and impactful

Qualifications

• Minimum of three (3) years of experience in promotions planning and execution, preferably within a casino or gaming environment.
• Bachelor's degree in Marketing, Journalism, Communications, Advertising, or a related field preferred.
• Strong written and verbal communication skills.
• Ability to obtain and maintain a valid Colorado Gaming Support License.

Responsibilities

• Develop, plan, and execute all promotional programs and special events for Horseshoe and Lady Luck Casinos.
• Manage departmental objectives, standards, guidelines, and budgets to ensure efficient and effective operations.
• Prepare promotional and event pro formas to evaluate financial feasibility; monitor financial performance and trends to inform future initiatives.
• Conduct post‑event analysis to assess profitability and ROI of promotions and events.
• Host and engage guests to ensure high satisfaction and encourage repeat visitation.
• Coordinate with internal stakeholders to support planning and execution of casino promotions and events.

Skills

Promotions planning

Event coordination

Budget management

Analytical thinking

Communication skills

Excel

Word

Strategic thinking

Education

Bachelor's degree in Marketing/Communications

Tools

Microsoft Excel

Microsoft Word

Job description

WE ARE CAESARS
At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.
Our Mission: “Create the Extraordinary"
Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don\'t perform magic; we create it with excellence.”
Our Values: “Blaze the Trail, Together We Win, All-In on Service”
Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

Job Summary

The Promotions and Special Events Manager is responsible for the strategic development, coordination, and execution of all promotional programs and special events at Horseshoe and Lady Luck Casin o in Black Hawk, Colorado. This role includes the planning and delivery of cash and merchandise giveaways, tournaments, high ‑ end events, and gift programs designed to attract, develop, and retain slot and table games customers. Starting Salary: $57,800 based on experience.

How You Will Create the Extraordinary

• Develop, plan, and execute all promotional programs and special events for Horseshoe and Lady Luck Casinos.
• Manage departmental objectives, standards, guidelines, and budgets to ensure efficient and effective operations.
• Prepare promotional and event pro formas to evaluate financial feasibility; monitor financial performance and trends to inform future initiatives.
• Conduct post ‑ event analysis to assess the effectiveness, profitability, and return on investment of promotional programs and special events.
• Host and engage guests in accordance with program guidelines to ensure a high level of guest satisfaction and encourage repeat visitation.
• Communicate program goals, timelines, and operational needs to internal stakeholders to support effective planning and execution.
• Ensure compliance with property standards, guidelines, and objectives; maintain administrative systems that support proper planning and operational efficiency.
• Collaborate with internal departments to coordinate casino promotions and special event requirements.
• Research, select, and coordinate external vendors; oversee vendor performance to ensure compliance with contractual obligations.
• Identify equipment needs and ensure timely procurement and appropriate inventory levels.
• Coordinate routine upkeep and maintenance of promotional and event equipment.
• Plan, organize, and prioritize multiple tasks in a fast ‑ paced environment with competing priorities.
• Anticipate guest needs and respond promptly and professionally with a strong sense of urgency.
• Serve as a goodwill ambassador for Horseshoe and Lady Luck Casinos, representing the organization in a positive and professional manner.
• Communicate effectively with management regarding program performance, operational concerns, and suggested improvements.
• Recruit, schedule, train, evaluate, and develop subordinate staff; recommend compensation adjustments, promotions, disciplinary actions, and other employment decisions as appropriate.
• Support the marketing team in the execution of broader marketing initiatives and campaigns.
• Perform additional duties as assigned by management.

What You Will Need

• Ability to obtain and maintain a valid Colorado Gaming Support License.
• Knowledge of applicable federal, state, and gaming laws and regulations.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Excel and Microsoft Word.
• Demonstrated strategic thinking and analytical skills.
• Minimum of three (3) years of experience in promotions planning and execution, preferably within a casino or gaming environment.
• Bachelor\'s degree in Marketing, Journalism, Communications, Advertising, or a related field preferred.
• Strong understanding of casino operations and the broader tourism and hospitality industry.
• Outstanding organizational and time ‑ management skills.
• Excellent customer service, presentation, and professional presence skills.

Starting Salary: $ 57,800 based on experience.

TOGETHER WE WIN
We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER
These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary.
As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and\/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.

ADA
Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.

EQUAL EMPLOYMENT OPPORTUNITY
Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.