Marketing Manager

Caesars Entertainment; Columbus (NE); On-site; USD 80,000 - 110,000; Full time

Job summary

Caesars Entertainment is seeking a Property Marketing Manager to lead monthly, quarterly, and annual property-level strategic plans for Promotions, Events, Horseracing, and Advertising. You will collaborate with the Property GM to deliver exceptional guest experiences within budget and drive revenue growth.

The role requires strong leadership, budgeting discipline, and the ability to analyze program results to optimize future campaigns.

Qualifications

• Develop monthly, quarterly and annual property-level strategic plans.
• Oversee Promotions, Special Events, Horseracing and Advertising.
• Control department budgets for Promotions & Events and Advertising.
• Ensure accuracy of direct mail offers, redemptions and customer records.
• Collaborate with departments and Property GM to deliver guest experiences within budgets.
• Lead and develop staff through training and performance management.

Responsibilities

• Develop and analyze marketing programs targeted to existing and new customers.
• Increase revenue year-over-year while maintaining appropriate cost structures.
• Manage monthly, quarterly and yearly financials for the marketing function.
• Coordinate with agencies and corporate marketing on local strategies.
• Lead a team to ensure timely delivery of marketing deadlines and quality service.

Skills

Marketing strategy

Budget management

Team leadership

Customer promotions

Education

Bachelor's degree in Marketing/Advertising

Tools

Excel

PowerPoint

Access

Outlook

Job description

WE ARE CAESARS

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

Our Mission: “Create the Extraordinary”

Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”

Our Values: “Blaze the Trail, Together We Win, All-In on Service”

Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

Job Summary

The Property Marketing Manager is responsible for developing monthly, quarterly and annual property level strategic plans and oversee various components of the following marketing functions: Promotions, Special Events, Horseracing and Advertising. Works closely with all Departments and Property GM to create exceptional experience for our target customers within our financial guidelines.Attention to detail, efficiency, and a commitment to providing excellent guest experience are key aspects of this role.

How You Will Create the Extraordinary

Works closely with all Departments and Property GM in the development, execution and analysis of effective marketing programs targeted to existing and new customers, including all customers of the Harrah’s and Caesars brands

Responsible for increasing revenue on a year-over-year basis while maintaining the appropriate cost structures

Establishes, maintains and controls department budgets for Promotions & Events and Advertising.

Manages all marketing programs and activities to ensure accuracy and integrity of all direct mail offers, offer redemptions, customer lists and customer records

Supports all operating departments and marketing functions to ensure needs are met in a timely manner and all marketing deadlines are met

Consistently monitors the results of marketing programs and participates in analytical discussions to make sound decisions based upon those results

Works with corporate marketing and/or surrounding advertising or media regarding local marketing strategies

Interfaces with agencies, divisional and corporate marketing regarding local marketing strategies

Serves as a leader for employees while fostering teamwork, employee morale, motivation and open communication, while maintaining or increasing EOS/SFS metrics

Achieves desired results in all areas of responsibility through staff development and training programs, established methods, procedures and guidelines to maintain desired standards, and high-quality service.Then, monitors results through inspection, evaluation and analysis. Make changes if necessary to achieve end result

Management accountability for all team members for day-to-day and long term operations to include hiring, training and developing employees which includes coaching, mentoring and appropriate performance management up to and including separation

Supports all operating departments and marketing functions to ensure needs are met in a timely manner and all marketing deadlines are met internally

Manages and ensures appropriate level of internal and external departmental communication of all marketing activity

Allocates resources to areas that create value and service to our guests and to Harrah’s.

Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies

Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior

Presents oneself as a credit to the Company and encourages others to do the same.

Managing monthly quarterly and yearly financials

Performs all other related and compatible duties as assigned

What You Will Need

Must be 19 years of age or older

Proficient in English verbal and written

Proficient with iOS devices

Flexible to work various shifts, Evenings, weekends, and holidays

Experience in the gaming industry preferred, with at least three years managerial or supervisory experience in Marketing

College degree in Marketing or Advertisement field is preferred.

ADDITIONAL REQUIREMENTS

Must possess excellent communication skills, particularly those skills needed to resolve complaints from dissatisfied and upset guests and to effectively lead, motivate and develop a diverse workforce.

Must be able to manage multiple objectives and tasks simultaneously and continually assess and re-set priorities.

Must be able to get along with co-workers and work well as an inspirational team leader.

Must present a well-groomed, professional appearance.

Must be able to work any day of the week and any shift to include holidays.

Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

Ability to communicate across all levels of the organization and within the sales process.

Good oral and written communication skills including tact when dealing with difficult customers, must be fluent and literate in English.

Ability to think independently in making decisions to maximize customer service experience and program profitability.

Ability to effectively manage time and perform multiple tasks simultaneously.

Must be a self-starter and motivator and capable of working at times without constant direction.

Must have a systematic and process-oriented mindset to ensure seamless end-to-end customer experiences.

Excellent interpersonal skills and organizational ability.

Must be proficient in Excel, Word, Power Point, Access and Microsoft Outlook.

Ability to respond calmly and make rational decisions in stressful situations with co-workers, guests and vendors.

• Ability to stand and walk, and mobility to move easily around entire property for entire shift. Must be physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 50 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

TOGETHER WE WIN

We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER

These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary.

As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.

Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.