Southeast Regional Sales & Strategy Leader

Pronghorn; Alpharetta (GA); On-site; USD 120,000 - 130,000; Full time

Job summary

Pronghorn is seeking a Southeast Regional Director to lead sales strategy and execution in the Southeast, anchored in Georgia with partners across FL, TN, VA, NC, SC, and AL. You will own the regional plan, manage distributor relationships, and drive top regional buyers to accelerate placements.

The role emphasizes team leadership, data-driven decision making, and strategic market expansion with extensive travel in the SE region.

Qualifications

• 7–10+ years in CPG sales, including 3+ years directly managing and developing a field sales team.
• Experience with major suppliers and scaled a small/challenger brand.
• Distributor savvy with relationships across Southeast distributor networks.
• Commercial finance IQ: margin structures, pricing ladders, trade spend management.
• Atlanta based: willing to travel 40–50% across the SE region.

Responsibilities

• Own the SE portion of the annual operating plan for depletions and revenue.
• Lead Tier 1 SE distributor relationships and Tier 2 partners.
• Direct Top 25 regional buyers to drive placements.
• Manage rollout into new markets—penetrate them.
• Drive data insights and forecast to Operations.
• Oversee hiring, performance reviews, and onboarding for SE field team.
• Own weekly scorecard, monthly business review, and forecast submissions.
• Represent the brand externally in SE markets and industry events.
• Develop onboarding curriculum and field coaching cadence.

Skills

CPG sales

team leadership

distributor relationships

commercial finance IQ

Job description

Pronghorn is seeking a Southeast Regional Director to lead sales strategy and execution in the Southeast, anchored in Georgia with partners across FL, TN, VA, NC, SC, and AL. You will own the regional plan, manage distributor relationships, and drive top regional buyers to accelerate placements.

The role emphasizes team leadership, data-driven decision making, and strategic market expansion with extensive travel in the SE region.