SE Regional Director

Pronghorn Initiative Holdings LLC; Alpharetta (GA); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

401k

Bonus program

Benefits

Job summary

Pronghorn Initiative Holdings LLC in Atlanta, GA seeks a Southeast Regional Director to lead sales strategy and execution across the Southeast, anchored in Georgia with partners in FL, TN, VA, NC, SC, and AL.

The role owns the region's AOP depletions and revenue, manages distributor networks, drives Top 25 buyers, and builds succession plans while guiding hiring, coaching, and data-driven decisions across the SE team.

Qualifications

• 7–10+ years in CPG sales, including 3+ years directly managing a field sales team.
• Distributor relationships across Southeast networks and ability to navigate GSMs.

Responsibilities

• Own the SE AOP for depletions and revenue.
• Lead Tier 1 distributor relationships and Tier 2 partners.
• Drive Top 25 regional buyers to secure placements.
• Manage rollout into new markets and forecast to Operations.
• Own SE hiring cycle, performance reviews, and succession planning.
• Ensure compliance with wage/hour and alcohol regulations.
• Represent the brand in national forums and external events.

Skills

CPG sales

Field sales management

Distributor relationships

Commercial finance IQ

Strategic leadership

Job description

About this position

About Pronghorn

Overview

At Pronghorn, we are building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond.

Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win.

At Pronghorn, we leverage powerful partnerships to build pathways. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.

Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.

About The Role

We are seeking a Southeast Regional Director to lead the sales strategy and execution across the Southeast. The SE region — anchored in GA with partners spanning FL, TN, VA, NC, SC, and AL — represents our highest-density growth corridor and the brand’s home market.

Commercial Ownership

• Own the Number: Deliver the SE portion of the annual operating plan (AOP) for depletions and revenue.
• Distributor Management: Primary lead for Tier 1 SE relationships and Tier 2 partners. Navigate the “share of mind” battle inside large distributor networks.
• Key Account Velocity: Personally own Top 25 regional buyers to drive placements.
• Strategic Expansion: Manage rollout into new markets — ensuring we “penetrate” them.
• Data & Insights: Drive data within the region to make decisions and use VIP/depletion data to identify gaps, manage inventory par levels, and forecast to Operations.
• Hiring & Workforce Planning: Own the full hiring cycle for the SE field team — headcount forecasting, requisition justification, structured interviewing, selection, and offer recommendation in partnership with HR.
• Performance Management: Assist with setting quarterly and annual goals for each direct report; conduct 1:1s, mid-year and annual reviews, and calibration input. Deliver timely, documented coaching, corrective action, and performance improvement plans in partnership with HR.
• Compensation Input: Recommend merit, incentive, and promotion decisions within approved budget and comp bands.
• Onboarding: Own 30/60/90-day ramp plans for every new SE hire.
• Retention & Succession: Identify flight risk and build bench strength for each territory.
• HRIS Administration: Manage all people-data transactions for the SE team — approve timecards and PTO, process job/status/reporting changes, initiate onboarding and offboarding workflows, and maintain accurate org and headcount records.
• Expense & Trade Spend Approval: Review and approve T&E and sample/POS expenditures; enforce policy compliance and budget discipline.
• Compliance Oversight: Ensure field team adherence to wage-and-hour requirements (timekeeping, meal/rest, travel time), state alcohol regulations, tied-house rules, and company policy.
• Reporting Cadence: Own the SE weekly scorecard, monthly business review, and forecast submissions.
• Systems Hygiene: Maintain data integrity across internal platforms as the source of truth for SE performance.

Sales Leadership Representation — Southeast

• Serve as the voice of the Southeast in national commercial leadership forums, AOP and S&OP planning, pricing and portfolio decisions, and cross-functional planning with Marketing, Operations, and Finance.
• Represent the brand externally as the senior commercial face of the brand in the SE — distributor GSMs, trade associations, key account top-to-tops, and industry events.
• Escalate SE market intelligence, competitive dynamics, and resourcing needs to the SVP, Commercial Development with a clear recommendation attached.

Training & Development of Junior Staff

• Build and deliver the SE onboarding and sales fundamentals curriculum — three-tier system, brand story, mash bill and CPG education, pricing ladders, account calls.
• Maintain a structured ride-along and field coaching cadence with every Sales Manager and Brand Specialist, with written observation and follow-up.
• Own individual development plans (IDPs) and skill progression for junior field staff; grow territory reps into territory owners.
• Certify the team on brand and product knowledge; serve as the SE escalation point for coaching and capability gaps.

Qualifications

• 7–10+ Years in CPG Sales, including 3+ years directly managing and developing a field sales team.
• Major supplier experience with scaled a small/challenger brand. Experience winning without a massive media budget.
• Distributor Savvy: Existing relationships across Southeast distributor networks. You know how to work a GSM and how to incentivize distributor reps.
• Commercial Finance IQ: Margin structures, pricing ladders, bill-backs, and trade spend (LMF) management.
• Atlanta Based: Ready to be the commercial face of the brand in our HQ market, traveling 40–50% across the SE region.

Why Choose Us

At Pronghorn, we don’t offer jobs — we offer impact. Every seat here is a chance to build, influence, and disrupt industries that weren’t designed with everyone in mind. We are culture shapers, talent developers, and brand builders who believe in doing meaningful work that leaves a legacy.

When you join the Pronghorn network, you’re stepping into a community of leaders, creators, and innovators driving real change across the spirits industry. Here, your voice matters. Your ideas move. And your work shows up in real ways — in culture, in communities, and on shelves nationwide.

We move fast. We lead boldly. And we invest in our people every step of the way.

Pay

$120,000 - $130,000 per year, plus performance-based bonus, benefits, and 401k
Work Authorization

Due to the nature of these positions, we are unable to provide sponsorship for U.S. work authorization now or in the future.

Equal Opportunity Employer Statement

Pronghorn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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