SE Regional Director - Spirits Sales Leader

Pronghorn Initiative Holdings LLC; Alpharetta (GA); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

401k

Bonus program

Benefits

Job summary

Pronghorn Initiative Holdings LLC in Atlanta, GA seeks a Southeast Regional Director to lead sales strategy and execution across the Southeast, anchored in Georgia with partners in FL, TN, VA, NC, SC, and AL.

The role owns the region's AOP depletions and revenue, manages distributor networks, drives Top 25 buyers, and builds succession plans while guiding hiring, coaching, and data-driven decisions across the SE team.

Qualifications

• 7–10+ years in CPG sales, including 3+ years directly managing a field sales team.
• Distributor relationships across Southeast networks and ability to navigate GSMs.

Responsibilities

• Own the SE AOP for depletions and revenue.
• Lead Tier 1 distributor relationships and Tier 2 partners.
• Drive Top 25 regional buyers to secure placements.
• Manage rollout into new markets and forecast to Operations.
• Own SE hiring cycle, performance reviews, and succession planning.
• Ensure compliance with wage/hour and alcohol regulations.
• Represent the brand in national forums and external events.

Skills

CPG sales

Field sales management

Distributor relationships

Commercial finance IQ

Strategic leadership

Job description

Pronghorn Initiative Holdings LLC in Atlanta, GA seeks a Southeast Regional Director to lead sales strategy and execution across the Southeast, anchored in Georgia with partners in FL, TN, VA, NC, SC, and AL.

The role owns the region's AOP depletions and revenue, manages distributor networks, drives Top 25 buyers, and builds succession plans while guiding hiring, coaching, and data-driven decisions across the SE team.