Southeast Regional Director, Spirits Sales & Growth

pronghorn-careers; Alpharetta (GA); On-site; USD 120,000 - 130,000; Full time

Job summary

Pronghorn seeks a Southeast Regional Director to lead sales strategy and execution across the Southeast, anchored in GA with partners across FL, TN, VA, NC, SC, and AL. You will own the regional AOP, manage distributors and Top 25 buyers, and drive market expansion with a data-driven approach.

The role prioritizes leadership, strategic partnerships, and high-velocity execution in a fast‑growing spirits environment. Travel 40–50% is expected.

Qualifications

• 7–10+ years in CPG sales, including 3+ years in field leadership.
• Experience with a major supplier and a challenger brand; win without big media budgets.
• Distributor-savvy with established Southeast GSM relationships and ability to incentivize reps.
• Strong commercial finance IQ: margins, pricing ladders, trade spend management.
• Atlanta-based; ready to be the commercial face of the brand in the HQ market; travel 40–50%.

Responsibilities

• Own the SE annual plan for depletions and revenue.
• Lead Tier 1 SE distributor relationships and Tier 2 partners; navigate share of mind.
• Manage Top 25 regional buyers to drive placements.
• Expand into new markets and ensure penetration.
• Drive regional data insights and forecast to Operations.
• Hire and manage SE field team; oversee onboarding and performance coaching.
• Set goals, conduct reviews, and provide coaching in partnership with HR.
• Develop onboarding and sales fundamentals curricula for SE staff.

Skills

CPG Sales

Team Leadership

Distributor Networks

Commercial Finance

Atlanta Based

Job description

Pronghorn seeks a Southeast Regional Director to lead sales strategy and execution across the Southeast, anchored in GA with partners across FL, TN, VA, NC, SC, and AL. You will own the regional AOP, manage distributors and Top 25 buyers, and drive market expansion with a data-driven approach.

The role prioritizes leadership, strategic partnerships, and high-velocity execution in a fast‑growing spirits environment. Travel 40–50% is expected.