South Bend ROI-Driven Demand Gen Director

Energy Innovation Corp; South Bend (IN); On-site; USD 120,000 - 182,000; Full time

Job summary

Home Depot is seeking a Marketing Director who excels at turning data into actionable growth. The role focuses on demand generation, sponsorship alignment, and local activation in South Bend, IN. You will own the full funnel from sponsorships to demos, collaborating with finance and sales to defend ROI.

The position requires a strategic thinker who can translate insights into compelling campaigns, with a track record of teaching others and driving scalable results in a retail environment.

Qualifications

• Familiarity with large-scale workflows and the ability to emulate or adapt them.
• A clear, distinctive point of view on the company space and market.
• Proven ability to teach others and share knowledge effectively.

Responsibilities

• Line up sponsorships to place Home Depot in front of buyers.
• Run point on trade shows and pop-ups across IN.
• Analyze campaign metrics and optimize spend against revenue targets.
• Build landing pages that convert South Bend curiosity into demo bookings.
• Talk numbers with finance, then vision with prospects.
• Frame ROI in a way CFOs can defend internally.
• Open doors in South Bend that a director title alone can't.

Skills

Workflow familiarity

Strategic POV

Teachability

Job description

Home Depot is seeking a Marketing Director who excels at turning data into actionable growth. The role focuses on demand generation, sponsorship alignment, and local activation in South Bend, IN. You will own the full funnel from sponsorships to demos, collaborating with finance and sales to defend ROI.

The position requires a strategic thinker who can translate insights into compelling campaigns, with a track record of teaching others and driving scalable results in a retail environment.