Marketing Director

Home Energy Pros; Fort Wayne (IN); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Vision insurance

Competitive salary

Flexible schedule

Job summary

Home Energy Pros in Fort Wayne, IN is seeking a Marketing Director to own our end-to-end marketing strategy across current markets and new expansions. You will lead lead generation, brand positioning, CRM systems, and campaign performance, working directly with ownership to build a scalable growth engine.

You’ll manage a small marketing team, optimize direct mail and paid social campaigns, and build repeatable playbooks for launches in Columbus and other markets.

Qualifications

• 5+ years in marketing with 2+ years in leadership roles.
• Experience with CRM platforms and marketing automation.
• Direct mail and/or paid social campaign management experience.
• Ability to analyze data-driven campaign performance.

Responsibilities

• Own marketing strategy across current and expansion markets (IN, MD/VA, Columbus).
• Lead generation via direct mail and paid social channels.
• Oversee CRM strategy, automation, and reporting.
• Manage and mentor the marketing team.
• Analyze campaigns to optimize spend and messaging.
• Collaborate with sales to align marketing and canvassing capacity.

Skills

Leadership

CRM platforms

Marketing automation

Direct mail

Paid social

Data analysis

Tools

GoHighLevel

Job description

Benefits

• Health insurance
• Paid time off
• Vision insurance
• Competitive salary
• Flexible schedule

Marketing Director — Home Energy Pros

Fort Wayne, IN | Full-Time, In-Office

About Us

Home Energy Pros is a fast-growing home energy services company delivering radiant barrier insulation, solar attic fans, water filtration, and air purification solutions to homeowners across Indiana, Maryland, and Virginia — with a new market launching in Columbus, OH. We're a door-to-door sales-driven business built on a proven canvassing model, and we're investing heavily in marketing infrastructure to fuel our next stage of growth.

The Role

We're looking for a Marketing Director to own our marketing strategy end-to-end — from lead generation and brand positioning to CRM systems and campaign performance. You'll work directly with ownership to turn marketing into a predictable, scalable growth engine across multiple markets, and you'll manage the team executing on it (including our CRM/campaign lead).

What You'll Do

• Own marketing strategy across all active and expansion markets (IN, MD/VA, Columbus)
• Drive lead generation across direct mail (EDDM), paid social (Meta), and other channels
• Oversee GoHighLevel CRM strategy — pipeline structure, automation, reactivation campaigns, and reporting
• Manage and mentor marketing team members (including a Marketing Manager/CRM lead)
• Analyze campaign performance and close rates to optimize spend and messaging
• Partner with sales leadership to align marketing output with canvassing/closer capacity
• Build repeatable playbooks for new market launches (using Columbus as the next test case)
• Manage vendor relationships (mailers, ad platforms, skip tracing, DNC compliance, etc.)

What We're Looking For

• 5+ years in marketing, with at least 2+ in a leadership or director-level role
• Experience with CRM platforms (GoHighLevel a strong plus) and marketing automation
• Direct mail and/or paid social campaign management experience
• Comfort working with data — close rates, CPL, campaign ROI — to drive decisions
• Experience in home services, D2D sales, or a similarly fast-paced field-sales environment strongly preferred
• A builder's mindset — comfortable creating systems from scratch, not just maintaining them
• Strong leadership and communication skills; able to manage a small, growing team

What We Offer

• Competitive base salary + performance bonus structure
• Health, vision, and dental insurance
• IRA retirement plan
• Paid time off
• Company trips/incentive travel
• Real ownership over marketing strategy at a company in aggressive growth mode

Location

Fort Wayne, IN (in-office)