Remote Director of Demand Gen & Marketing Operations

HirexHire, Inc.; Chicago (IL); Hybrid; USD 150,000 - 190,000; Full time

Job summary

HirexHire, Inc. in the United States is seeking a Director of Demand Generation & Marketing Operations to own the client’s demand generation strategy, inbound pipeline, and revenue initiatives.

You will lead HubSpot, paid acquisition, attribution, and funnel optimization while partnering with Sales to improve conversion. This hands-on role requires 5+ years in B2B growth marketing, strong analytics, and experience aligning marketing with sales to drive marketing-sourced revenue.

Qualifications

• 5+ years in B2B demand generation, growth marketing, marketing operations, or related function with pipeline/revenue ownership.
• Hands-on HubSpot experience: forms, workflows, reporting, attribution, marketing automation (no agency reliance).
• Direct experience managing paid search and LinkedIn campaigns with budget management and optimization.
• Proven ability to build and execute demand gen strategy with clear goals tied to leads, pipeline, and revenue.
• Strong analytical skills to interpret funnel performance and drive data-driven decisions.
• Experience partnering with Sales to improve lead quality and marketing-sourced revenue attribution.
• Self-directed leadership with ability to set priorities and operate hands-on.
• Experience marketing to complex B2B buying groups or multiple stakeholder audiences is a plus.
• Experience with trade shows, conferences, transportation, trucking, HR, compliance, or related tech markets is a plus.

Responsibilities

• Own the inbound demand generation programs to boost qualified form fills and marketing-sourced pipeline.
• Own and operate HubSpot including forms, workflows, attribution reporting, and marketing automation needs.
• Manage paid acquisition programs across paid search and LinkedIn with budget allocation and CPI targets.
• Build marketing-sourced revenue attribution in partnership with Sales with visibility into closed-won ARR.
• Analyze the marketing funnel and improve conversion from inbound form fill to meetings and revenue.
• Set demand gen priorities, develop the marketing plan, and identify opportunities to improve performance.
• Partner with Sales to align on lead quality, pipeline goals, attribution, and conversion improvements.
• Track and communicate performance against KPIs like form fills, ARR, and funnel conversion.
• Evaluate campaign effectiveness and use data to inform future investment and strategy.

Skills

B2B demand gen

Marketing operations

Paid advertising

Analytics

Sales alignment

Leadership

Strategic planning

Tools

HubSpot

Job description

HirexHire, Inc. in the United States is seeking a Director of Demand Generation & Marketing Operations to own the client’s demand generation strategy, inbound pipeline, and revenue initiatives.

You will lead HubSpot, paid acquisition, attribution, and funnel optimization while partnering with Sales to improve conversion. This hands-on role requires 5+ years in B2B growth marketing, strong analytics, and experience aligning marketing with sales to drive marketing-sourced revenue.