Demand Generation Lead

Perplexity; San Francisco (CA); On-site; USD 200,000 - 215,000; Full time

Job summary

Perplexity is seeking a highly motivated Demand Generation Lead to drive enterprise and business product growth from the GTM team. You’ll own Perplexity’s demand engine, partnering with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue.

In this high-autonomy role, you’ll design AI-powered outbound, programmatic personalization, and rapid experimentation platforms to scale demand. You’ll build tools, automate ruthlessly, and treat every campaign as an experiment.

Qualifications

• 5+ years building multiple growth channels with proven revenue impact.
• Experience building AI-driven outbound engines and experimentation platforms.
• Strong SQL, attribution measurement, and BI dashboards experience.

Responsibilities

• Own end-to-end demand generation strategy for enterprise growth.
• Architect and operate a modern demand engine with AI tooling.
• Design and execute multi-channel campaigns and test motions.
• Develop segmentation for priority enterprise personas.
• Partner with Product Marketing, Sales, and Revenue Ops to optimize funnel.

Skills

Demand generation

Growth marketing

AI-driven outbound

SQL

Data-driven decisions

Tools

Looker

Omni

Hex

Tableau

Job description

Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.

If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you.

RESPONSIBILITES

• Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
• Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.
• Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
• Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
• Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.

What We’re Looking For

• 5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth
• Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
• Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition.
• Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.

Compensation Range: $200K - $215K