Demand Generation Lead

B2B Ads; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Perplexity is seeking a Demand Generation Lead to own and optimize our enterprise and business product demand engine. You will partner with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth through AI-driven, programmatic outbound and multi-channel campaigns.

The role demands hands-on experimentation, ownership, and the ability to thrive in a fast-paced startup environment where processes are still being defined.

Qualifications

• 5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth.
• Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
• Analytically rigorous: you are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau.
• Thrives in ambiguity: you operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.

Responsibilities

• Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
• Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale.
• Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
• Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
• Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.

Skills

Growth channels

AI outbound

SQL

Looker

Tableau

Programmatic outbound

Experimentation

Analytics

Tools

Omni

Hex

Looker

Tableau

Job description

Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.

If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you.

RESPONSIBILITES

• Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
• Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.
• Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
• Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
• Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.

WHAT WE’RE LOOKING FOR:

• 5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth
• Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
• Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition.
• Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.